Media Advisory - Groupe Aeroplan to Hold Conference Call to Discuss Upcoming
Launch of Italian Loyalty Program

MONTREAL , Feb. 8 /CNW Telbec/ - Groupe Aeroplan Inc. (TSX: AER) will hold a conference call today, Monday, February 8, 2010 , to discuss the upcoming launch of its Italian coalition loyalty program. Rupert Duchesne , President and Chief Executive Officer, David Adams , Executive Vice President and Chief Financial Officer and Gerard Whelan , Managing Director of the Italian program, will be available to address analysts' questions. Media and interested participants may access this call on a listen-only basis. Details are as follows:

    
    Date:           Monday, February 8, 2010

    Time:           15:30 - 16:30 p.m. EST

    By telephone:   [phone] or 647-427-7450; conference ID: 55642074
                    Please note that in order to join the conference call,
                    you will be required to provide the Conference ID number
                    listed above.

                    Please allow 10 minutes to be connected to the conference
                    call.

    Webcast:        English -
    http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=2960100

                    French -
    http://www.cnw.ca/fr/webcast/viewEvent.cgi?eventID=2960100


                    Note: this is a listen-only audio webcast. Media Player
                    or Real Player is required to listen to the broadcast.

    Replay:         An archived audio webcast will be available at:
                    www.groupeaeroplan.com/pages/invEvents.php for ninety
                    days following the original broadcast.
    

For further information: Media: JoAnne Hayes, 416-352-3706, [email protected]; Investor Relations: Trish Moran, 416-352-3728, [email protected]