Media advisory - Friends of the Canadian Cancer Society visit a mammography clinic

Eight out of ten cases of breast cancer occur in women aged 50 and above.

Women between the ages of 50 and 69 are invited to get a free mammogram screening every two years. However, of a million women eligible for the Quebec Breast Cancer Screening Program (PQDCS), 400,000 do not get a mammogram.

MONTREAL, Nov. 22, 2013 /CNW Telbec/ - Mammography is the only proven screening tool: the breast cancer mortality rate has fallen by 40% over the past 25 years and it's partly because of the early detection of the disease.

WHAT:	Launch of the Canadian Cancer Society's Thingamaboob campaign
WHEN:	Saturday, November 23, 2013 10:30 a.m.
WHERE:	Québec Breast Cancer Screening Program (PQDCS) designated screening centre - Clinique Léger & associés 1851, Sherbrooke East, 3^rd floor (corner of Cartier Street) Montreal
WHO:	The following women will be present: Miriam Leroux, diagnostic radiology technician, and Dr Suzanne Drouin, radiologist at the Léger & associés mammography clinic, will explain how a mammogram is done and the follow-up conducted Suzie Lamoureux, woman registered with the PQDCS who was diagnosed with breast cancer after she had her first mammogram Lise Dion, spokesperson for the CCS's Thingamaboob campaign, who will unveil a second comedy video clip to encourage women to get a mammogram Suzanne Dubois, Executive Director, CCS - Quebec Division Jacinthe Hovington, Director, Cancer Prevention and Health Promotion, CCS - Quebec Division

The Thingamaboob is an original and effective educational tool created by the CCS to promote mammograms. To date, more than 100,000 Thingamaboobs have been sold, and last year, a first video clip starring Lise Dion and friends was viewed more than 300,000 times. Info: thingamaboob.ca

Image with caption: "Canadian Cancer Society, Quebec Division (CNW Group/Canadian Cancer Society, Quebec Division)". Image available at: http://photos.newswire.ca/images/download/20131122_C9559_PHOTO_EN_33708.jpg

SOURCE: Canadian Cancer Society, Quebec Division

André Beaulieu, Senior Advisor, Public Relations
Canadian Cancer Society, Quebec Division
514 217-8327 or 514 393-3444, [email protected]