Media Advisory - Free tickets to a Leafs game? Isn't that impossible?

Coca-Cola Zero puts fans first with announcement of 3rd annual Coca-Cola Zero Fans First Game

TORONTO, July 27 /CNW/ - Next week, hockey fans from across the GTA will have a chance to score free tickets to the Toronto Maple Leafs Coca-Cola Zero Fans First game that takes place on September 21. Since 2008, the Coca-Cola Zero Fans First Game celebrates Coca-Cola Zero's ability to make the impossible possible, not only by providing real Coca-Cola taste with zero calories but by also presenting an opportunity to see Leafs hockey with zero cost. The Coca-Cola Fans First Game has brought together more than tens of thousands of Maple Leafs fans for a great experience to an event that has quickly become one of Toronto's most exciting and fan-focused.

Coca-Cola Zero and the Maple Leafs will be making the impossible possible yet again by giving away thousands of tickets to the upcoming Coca-Cola Zero Fans First Game throughout Toronto.

    What...         Coca-Cola Zero street teams and Maple Leafs players take
                    to the streets to make the impossible possible by handing
                    out thousands of free tickets to the Coca-Cola Zero Fans
                    First game. Fans will also be treated to free Coca-Cola
                    Zero, the beverage with Real Coca-Cola Taste,
                    Zero Calories.

    Who...          -  Hayley Shay, Coca-Cola Canada
                    -  Colby Armstrong, Mike Komisarek, Kris Versteeg,
                       Maple Leafs players
                    -  Duke the Dog (Marlies mascot) and Carlton the Bear
                       (Leafs mascot)
                    -  Toronto Maple Leafs cheerleaders

    When...         Wednesday, July 28, 2010

    Where...        Financial District               8:30 - 9:30 a.m.
                    Queen Street West                10:00 - 11:00 a.m.
                    RioCan Yonge Eglinton Centre     12:00 - 2:00 p.m.
                                                     (Colby Armstrong)
                    Danforth Avenue                  2:30 - 3:30 p.m.
                                                     (TML Alumni,
                                                      Gary Leeman)
                    Yonge & Dundas                   4:00 - 5:00 p.m.
                    Queens Quay Terminal             5:30 - 6:30 p.m.
                                                     (TML Alumni, Bob McGill)
                    Maple Leaf Square                7:00 - 9:00 p.m.

                    Please note: all times are approximate & locations are
                    subject to change; final schedule to be posted on

    Opportunities...   Diehard Maple Leafs' fans receiving free tickets, free
                       Leafs gear and meeting Maple Leafs players.


For further information: For further information: or interview requests for Coca-Cola please contact: Kayla Rochkin, Hill & Knowlton Canada, (416) 413-4767,; For interview requests for the Maple Leafs, please contact: Jamie Deans, Maple Leaf Sports & Entertainment, (416) 815-5445

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