Media Advisory - Fancy Feast takes to Toronto's streets with its Foodie Pop-Up Shop fit for "Le Menu" of every feline lover

Purina Fancy Feast to donate one week of Fancy Feast wet cat food to Toronto Humane Society for every Instagram photo taken at the Cat Foodie pop-up shop

TORONTO, Aug. 11, 2017 /CNW/ - Fancy Feast believes every day deserves to be as delicious and nutritious as the next for the cat foodie in your life. This Friday, August 11 and Saturday, August 12 Fancy Feast is inviting Toronto cat lovers to visit the Fancy Feast Foodie Pop-Up Shop to see how great taste can be on "Le Menu" every day of the week, for you and your feline friend.

Torontonians can visit the pop-up shop at 25 Charlotte St. and take home FREE Limited Edition Fancy Feast Collection items for themselves and their four-legged companion, snap the purr-fect selfie and discover the wide selection of tastes and textures Fancy Feast has to offer. Purina Executive Chef Amanda Hassner will be on-hand to discuss the importance of high-quality ingredients for you and your cat and provide Torontonians with a sample of a (human!) dish, inspired by the Fancy Feast line.

For every Instagram photo posted from the pop-up using the hashtag #ForTheCatFoodie, Fancy Feast will donate one week's worth of food to the Toronto Humane Society.

Torontonians will also have the chance to sign-up for the Fancy Feast online contest for a chance to win a prize pack valued at $10,000. You don't want to miss this paws-itively delicious pop-up experience!



•  11:00 a.m. – 6:00 p.m.


•  11:00 a.m. – 6:00 p.m.


Location: 25 Charlotte St., Toronto, ON

•  One block east of the Adelaide St. W-Spadina Ave. intersection                              


Interview and photo opportunities available with:

•  Amanda Hassner, Executive Chef, Purina Culinary Centre


Engaging b-roll of consumers interacting with Fancy Feast executive Chef Amanda Hassner in the Cat Foodie Pop-Up Shop, Fancy Feast's Limited Edition Collection items and the purr-fect Insta-Corner.  


About Nestlé Purina PetCare

Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

SOURCE Nestle Purina PetCare

For further information: Sarah Stockall, North Strategic,, 416-294-6502

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Nestle Purina PetCare

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