Media Advisory - Diversity in the Media: A Case Study

    
    Canadian Journalism Foundation hosts forum for journalists and media
    professionals at Innis Town Hall in Toronto
    

TORONTO , Oct. 14 /CNW/ - The Canadian Journalism Foundation is hosting an event targeted to journalists and media professionals in Toronto , "Diversity in the Media: A Case Study," on October 20 at Innis Town Hall starting at 6:30 p.m.

Event Description:

Toronto mainstream media have struggled for years to reflect the city's true make-up and to attract readers, viewers and listeners from the full range of the city's cultural mosaic. Mostly they've failed. But CBC Radio One in Toronto may be the exception. Why? In 2002, CBC Toronto began a "transformation process" to make the station more relevant and reflective. Some elements of the audience hated the change, which certainly suffered some failures and a great deal of controversy. But CBC Toronto is now used as a training model at other CBC stations.

In an effort to bring the lessons learned about diversity and programming to a wider audience, CJF Forums presents a case study in reaching out to diverse audiences with Joan Melanson , executive producer at CBC Radio, Toronto ; and Nick Davis , producer of Metro Morning. Suanne Kelman , associate professor at Ryerson's School of Journalism, will interview the panel.

    
    WHO:
            - Joan Melanson, executive producer at CBC Radio, Toronto
              (panelist)
            - Nick Davis, producer of the CBC Radio show Metro Morning
              (panelist)
            - Suanne Kelman, associate professor at Ryerson University
              (interviewer)

    WHERE:  Innis Town Hall, University of Toronto, 2 Sussex Ave.

    WHEN:   Tuesday, October 20, 2009. Presentation 6:30-8:00 p.m.,
            Reception 8:00-9:00

    Journalists and media professionals wishing to attend should register at
    http://cjfdiversity.eventbrite.com.
    

For further information: Working media should contact the CJF directly: Heather McCall, [phone] or [email protected]