Media Advisory - Chef Michael Smith at Queen's Park on Wednesday October 28th to Discuss the Importance of Eating More Fruits and Vegetables

TORONTO, Oct. 26, 2015 /CNW/ -

What: Chef Michael Smith will make an appearance as the Half Your Plate brand ambassador on October 28^th at Queen's Park to discuss the importance of eating more fruits and vegetable. Media are invited to attend to discuss Smith's role as ambassador for the Half Your Plate campaign.

When: Wednesday, October 28^th from 5:00pm – 7:30pm. Live food demos at 6:00pm and 6:30pm

Where: Queen's Park - Toronto, Ontario

Why: The Canadian Produce Marketing Association is at Queen's Park to promote the importance of increased fruit and vegetable consumption and the Half Your Plate Program with Ontario Parliamentarians. The Half Your Plate Campaign was launched in January 2015 by the Canadian Produce Marketing Association and health partners the Canadian Cancer Society, the Canadian Public Health Association, and the Heart and Stroke Foundation. This healthy living initiative empowers Canadians of all ages to eat more fruits and veggies to improve their health while providing simple and practical ways to add a variety of produce to every meal and snack. The campaign emphasizes how fun, practical and easy it is to prepare a wide variety of fruits and vegetables for meals and snacks at home, at school, at work, eating out or on the go. More information is available at www.halfyourplate.ca.

Please confirm attendance with:

Vanessa Sherry
Manager, Communications, Canadian Produce Marketing Association
Tel: [phone]
Email: [email protected]

About the Canadian Produce Marketing Association (CPMA):

Based in Ottawa, Ontario, CPMA is a not-for-profit organization that represents companies that are active in the marketing of fresh fruits and fresh vegetables in Canada from farm gate to dinner plate. CPMA's vision is to enable and lead the produce industry by enhancing the market and facilitating trade of fresh fruits and vegetables for its members.

SOURCE Canadian Produce Marketing Association

For further information: Vanessa Sherry, Manager, Communications, Canadian Produce Marketing Association, Tel: [phone], Email: [email protected]