Media Advisory - Canadian Multidisciplinary Road Safety Conference (CMRSC)

NIAGARA REGION, June 2 /CNW/ - Media are invited to the 20th Annual CMRSC hosted by the Canadian Association of Road Safety Professionals. This conference brings road safety professionals from across Canada and around the globe together to reduce the burden of injury due to motor vehicle crashes.

    WHO:    The CMRSC will attract over 150 national and international
            delegates dedicated to reducing crashes and resultant injuries on
            our roads. Participants include engineers, health professionals,
            human factors specialists, psychologists, crash
            reconstructionists, insurers, academics and police officers.

    WHAT:   Presentations of scientific papers on highway design, human
            factors and driver behaviour, road safety programs, D.U.M.B.
            (distractions undermining motorist behaviour) car simulator
            and more.

            Conference highlights include:
            Monday, June 7:
            -  The Honourable Kathleen Wynne, Minister of Transportation -
               Opening Address and presentation of the Ministry of
               Transportation 2009 Road Safety Achievement Awards. The
               Regional Niagara Road Safety Committee's Think and Drive
               campaign is nominated for the Road Safety Initiative of
               the Year.
            -  Keynote speaker Tom Vanderbilt, bestselling author of
               "Traffic: Why We Drive the Way We Do".
            -  Joint opening plenary session with the Ontario Traffic
               Conference delegates
            -  An expert panel discussion on the integration of road safety
               activities at the community level will include a Niagara
               Region Public Health representative.
            Tuesday, June 8:
            -  The Canadian Youth Road Safety Committee host their inaugural
               Youth Forum for students and young professionals to work
               together on issues affecting youth directly.
            Wednesday, June 9:
            -  Road Safety The Next 25 Years panel discussion featuring the
               leaders of tomorrow.

    WHERE:  Niagara Falls Hilton Hotel, 6361 Fallsview Blvd. Niagara Falls,
            ON L2G 3V9

    WHEN:   June 6-9, 2010

    WHY:    To bring road safety experts together to hear the latest research
            and network with Canada's leaders in road safety.

Media are requested to check in at the registration desk to receive an i.d. badge and media kit. For more information about the conference, please visit

The Canadian Association of Road Safety Professionals, founded in 1985 aims to improve the safety of Canada's road users by reducing crashes and resulting injuries and deaths.


For further information: For further information: Jeff Suggett, Conference Co-Chair, (905) 688-7770 ext. 5412

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