Media Advisory - Canada's Advertising Week Celebrates Creativity and
Innovation in Advertising

TORONTO , Jan. 14 /CNW/ - The second annual Advertising week is set to commence in less than 2 weeks, and buzz for the featured events has already begun. The week-long event was created to profile the accomplishments of the Canadian communications industry while providing inspiring thought leadership to drive future success. The event highlights industry leaders and key trends in a sector that contributes more than $19 billion annually to the Canadian economy.

One of the highlights of the week-long event is an exclusive speaker series featuring some leading thinkers in the world of business and media discussing some timely issues affecting society. Other activities during the week include seminars, creative presentations and educational sessions featuring keynote speakers and panel discussions, thought-leadership conferences, student mentoring initiatives and agency open-houses.

Complete schedule of upcoming events at Advertising Week (media registration and tickets for select events are available at: www.advertisingweek.ca). Due to the limited spacing available at select events, we request that you RSVP in advance to ensure your spot:

    
    Monday, January 25
    ------------------

    8:00 a.m. - 10:00 a.m.  Advertising Week Launch Breakfast,
                            (BY INVITATION ONLY), Design Exchange featuring:
                            a panel discussion moderated by Terry O'Reilly,
                            Pirate Toronto
                              -  The breakfast will address creativity in the
                                 age of multi-media and will include several
                                 past, present and future icons from the
                                 communications industry.
                            Sponsored by: Canwest

    12:00 p.m. - 2:00 p.m.  Creative Transferability Luncheon,
                            (TICKETS AVAILABLE TO THE PUBLIC FOR PURCHASE)
                            Design Exchange featuring:Ipsos ASI
                            Presentation and panel discussion will provide
                            ammunition for agencies and Canadian clients to
                            challenge the use of U.S. creative and build the
                            case for Canadian originated work
                            Sponsored by: Corus

    12:15 p.m. - 1:45 p.m.  Art & Copy Screening,
                            (TICKETS AVAILABLE TO THE PUBLIC FOR PURCHASE)
                            Royal Ontario Museum Sponsored by: CBC

    4:00 p.m. - 6:00 p.m.   Speaker Series: Yahoo!Canada - Clicking With The
                            Human Mind: Creating Online Experiences And Ads
                            That Emotionally Engage Customers, (TICKETS
                            AVAILABLE TO THE PUBLIC FOR PURCHASE), Royal
                            Ontario Museum

    5:00 p.m. - 7:00 p.m.   Advertising Week Social Hub, Lobby Lounge and
                            Restaurant

    Starting at 6:00 p.m.   Marketing Hall of Legends, (TICKETS AVAILABLE TO
                            PUBLIC FOR PURCHASE), Four Seasons Hotel

    Tuesday, January 26
    -------------------

    8:00 a.m. - 2:00 p.m.   Leading Social Change - Ideas, Tools and
                            Inspiration, (TICKETS AVAILABLE TO THE PUBLIC FOR
                            PURCHASE), MaRS Discovery District featuring:
                            Robert F. Kennedy Jr.

    2:30 p.m. - 3:00 p.m.   The Bensimon Byrne Consumerology Report - January
                            2010: Technology and Consumers, (TICKETS
                            AVAILABLE TO THE PUBLIC FOR PURCHASE),
                            Royal Ontario Museum featuring:
                            Jack Bensimon and the Gandalf Group

    4:00 p.m. - 5:00 p.m.   Speaker Series: The Brave New World of the "New
                            Media", (TICKETS AVAILABLE TO THE PUBLIC FOR
                            PURCHASE), RCM Telus Centre for Performance and
                            Learning featuring: Arianna Huffington
                            Sponsored by: The Toronto Star

    4:00 p.m. - 6:00 p.m.   Cannes Creative Entry Bootcamp, Royal Ontario
                            Museum

    5:00 p.m. - 7:00 p.m.   Advertising Week Social Hub, Lobby Lounge and
                            Restaurant

    6:00 p.m. - 8:00 p.m.   ICA Cocktail Party, (BY INVITATION ONLY), Telus
                            Centre for Performance and Learning - Exclusive
                            invitation-only event for industry leaders,
                            sponsors and media

    Wednesday, January 27
    ---------------------

    Starting at 8:00 a.m.   Next Generation Day/Event, (SOLD OUT), Royal
                            Ontario Museum
                            Student teams will view an exclusive screening of
                            Art & Copy, including breakfast, before being
                            whisked away to experience 'A Day in the Life' at
                            one of 22 agencies for the unique opportunity to
                            work with some of the best and brightest in the
                            business.

    12:15 p.m. - 1:45 p.m.  Art & Copy Screening, (TICKETS AVAILABLE TO THE
                            PUBLIC FOR PURCHASE), Royal Ontario Museum

    4:00 p.m. - 6:00 p.m.   Speaker Series: Microsoft Advertising Canada -
                            Connected Experiences, (TICKETS AVAILABLE TO THE
                            PUBLIC FOR PURCHASE),
                            Royal Ontario Museum featuring:
                            Jason Dailey

    5:00 p.m. - 7:00 p.m.   Advertising Week Social Hub, Lobby Lounge and
                            Restaurant

    7:00 p.m. - 11:00 p.m.  Next Generation Concert, (TICKETS AVAILABLE TO
                            THE PUBLIC FOR PURCHASE), the Guvernment
                            featuring USS
                            Sponsored by: YouTube

    Thursday, January 28
    --------------------

    8:00 a.m. - 4:00 p.m.   TV Day, (BY INVITATION ONLY)

    4:00 p.m. - 6:00 p.m.   Speaker Series: MDC Partners - Creativity in the
                            New Age, (TICKETS AVAILABLE TO THE PUBLIC FOR
                            PURCHASE), Royal Ontario Museum

    5:00 p.m. - 7:00 p.m.   Advertising Week Social Hub, Lobby Lounge and
                            Restaurant

    7:00 p.m. - 10:00 p.m.  CASSIES, (TICKETS AVAILABLE TO THE PUBLIC FOR
                            PURCHASE), Arcadian Court
                            Canada's advertising award show dedicated to
                            recognizing, rewarding and improving the business
                            effectiveness of advertising

    Friday, January 29
    ------------------

    9:00 a.m. - 11:45 a.m.  Cannes Young Lions Bootcamp, Royal Ontario Museum
                            led by:
                            Chris Booth, John St. and Joel Pylypiw, DDB

    12:15 p.m. - 1:45 p.m.  Art & Copy Screening, (TICKETS AVAILABLE TO THE
                            PUBLIC FOR PURCHASE), Royal Ontario Museum

    4:00 p.m. - 6:00 p.m.   Speaker Series: Google Canada - The Evolution of
                            Online Video, (TICKETS AVAILABLE TO THE PUBLIC
                            FOR PURCHASE), Royal Ontario Museum, featuring:
                            Jonathan Lister

    5:00 p.m. - 7:00 p.m.   Advertising Week Social Hub, Lobby Lounge and
                            Restaurant

    8:00 p.m. - 1:00 a.m.   Ad Ball - A Fashion Fetish, (TICKETS AVAILABLE TO
                            THE PUBLIC FOR PURCHASE), Fermenting Cellar at
                            the Distillery District with fashion show hosted
                            by:
                            Jeanne Beker
                            Featured artist: Anjulie
                            Sponsored by: CTV and WIND Mobile
    

About Advertising Week

Canada's Advertising Week (www.advertisingweek.ca) is taking place from January 25 to 29, 2010. The week is designed to celebrate the advertising industry's social and economic impact on the Canadian landscape, create a dedicated public platform to showcase the industry's creativity in business communication, and to inspire and develop the next generation of talent for this industry.

About the ICA

The Institute of Communication Agencies or the ICA (www.icacanada.ca) is the professional business association which represents Canada's communication and advertising agencies. ICA promotes thought leadership, higher standards and best practices. It serves as the largest source of information, advice, education and training for Canada's communication and advertising industry. ICA's member agencies and subsidiaries account for over 75% of all national advertising in Canada , with an economic impact worth more than $19 billion annually.

For further information: Media requiring further information please contact: Stefanie Niewada, Optimum PR, [email protected], [phone], [phone]; Tamar Nersesian, Optimum PR, [email protected], [phone], [phone]