Media Advisory - Aviva Canada Jump Starts Positive Community Change in

    Company will announce $500,000 pledge and launch nationwide competition
    with Pinball Clemons

TORONTO, Oct. 15 /CNW/ - Aviva Canada will be introducing a nation-wide competition, which will see a large-scale $500,000 donation put towards the fulfillment of positive community changes in neighbourhoods across Canada. Aviva, one of the leading Property and Casualty insurance groups in the country, is celebrating the program launch at George Harvey Collegiate Institute, where the company will donate $10,000 to build and stock a greenhouse for the school's breakfast program.

Supporting the needs of the Keele & Eglinton neighbourhood, the greenhouse will be used grow vegetables year-round for the school's Jump Start Breakfast Program, which provides a free nutritious breakfast to its less privileged students five days a week. Having served over 70,000 breakfasts since its inception 10 years ago, George Harvey C.I.'s Jump Start program feeds approximate 75-100 people per day and is led by the school's loyal staff and student volunteers.


      -  Bob Fitzgerald, Executive Vice President, Aviva Canada
      -  Pinball Clemons, celebrity judge for the national competition
      -  Andy Van Dyke, Principal, George Harvey Collegiate Institute
      -  Student representatives and volunteers from GHCI's Jump Start
         Breakfast Program
      -  Also on hand to celebrate the launch will be representatives from
         the Toronto District School Board, Free the Children as well as
         Keele & Eglinton community supporters


      -  Official launch of Aviva's nation-wide program and details
         surrounding the large-scale $500,000 community improvement

      -  Great visuals; tour the school's urban garden with Aviva, Jump Start
         program volunteers and students

      -  Speak with students and staff at George Harvey C.I. about the Jump
         Start Breakfast Program and how the new greenhouse will aid the
         program's expansion

      -  Meet Pinball Clemons and hear about why he is supporting this great

      -  Speak with community representatives about recent Keele & Eglinton
         community revitalization efforts


      -  Wednesday, October 21, 2009

      -  Event begins at 10:00 AM (Media registration at 9:30 AM)

    Where: George Harvey Collegiate Institute
           1700 Keele Street, Toronto, Ontario
           (Keele St & Eglinton Ave W.)


For further information: For further information: To reserve your space at the event or for further information, please contact: Media Contacts: Sarah Van Lange, Fleishman-Hillard,, Desk: (416) 645-8173; Laura Crochetiere, Fleishman-Hillard,, Desk: (416) 598-5790

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