Media advisory - Announcement of a donation of one million dollars to fight hunger in Québec schools

LAVAL, QC, Jan. 22, 2016 /CNW Telbec/ - (TSX: L) - It is with great enthusiasm that President's Choice® Children's Charity invites members of the media to an important event this Friday morning at 9 AM, to announce a major donation to Breakfast for Learning in QuébecThe press conference, which will be held at École Bois-Joli in Laval, will be attended by Francine Charbonneau, Québec's Minister of Families, Minister responsible for Seniors, Minister responsible for Anti-Bullying, Minister responsible for the Laval region and MNA for Mille-Îles, as well as many other organizations and partners of the Charity.

In Canada, more than one in six children face hunger every year. As Breakfast for Learning's national sponsor, President's Choice® Children's Charity's works to maximize our youth's academic potential through the 324 nutrition programs it supports, which help close to 29,500 kids in Québec annually.



Friday January 22, 2016, 9:00 to 9:45 a.m. (ET)


Marc Demers, Laval Mayor 
Christiane Yoakim, Municipal Councillor for Val-des-Arbre's district
Angelo Iacono, Member of Parliament for Alfred-Pellan 
Louise Lortie, President of the Laval School Board
Johanne Héroux, Senior Director of President's Choice® Children's Charity in Québec
Guy St-Pierre, Vice President, Maxi, Maxi & Cie
Marie-José Mastromonaco, Regional Manager for Breakfast for Learning


Bois-Joli School
955 Miville-Déchêne Street
Laval, QC H7E 3A9


About President's Choice® Children's Charity
For over 25 years, President's Choice® Children's Charity has been committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $115 million, supporting more than 2.2 million children. For more information on the President's Choice® Children's Charity or to donate online, visit

About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

About Breakfast for Learning
Breakfast for Learning is committed to helping children across Canada realize their full potential in life by ensuring that all children attend school well-nourished and ready to learn. A national charity focused on child nutrition, Breakfast for Learning has been supporting school based nutrition programs in every province and territory for 23 years. Since 1992, Breakfast for Learning has helped 3.8 million children enjoy over 594 million healthy meals and snacks. For more information or to donate, please visit


SOURCE President's Choice Children's Charity

For further information: For more information or to schedule an interview, contact: Émilie Lafond, SYRUS, 514 935-2777 ext. 212,; Valérie Dubuc, Specialist, Corporate Affairs and Communication, Provigo, member of Loblaw group, 514 383-8800, ext. 646157,


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