TORONTO, Nov. 26, 2014 /CNW/ - Accessible Media Inc. (AMI) announced today that it has partnered with the CFL and TSN to broadcast the 102nd Grey Cup at BC Place in Vancouver with live description, making the game accessible to Canadians who are blind or partially sighted.
"The 102nd Grey Cup is an exciting acquisition for AMI," explains Brian Perdue, AMI's Director of Programming. "Live sporting events do very well for us. We have been airing baseball for three consecutive seasons, so branching out into football really makes sense. We know that CFL football is popular with our audience and we're thrilled to deliver the CFL's championship game complete with live description."
AMI-tv's coverage of the 102nd Grey Cup begins Sunday, November 30 at 4 PM EST. Veteran broadcasters Rob Simpson, Norma Jean Wick and Randy Urban will deliver all of the game action as well as the half time performance, making the game fully accessible to people who are blind or partially sighted through the art of live described video.
Check your local listings for the AMI-tv channels in your area. For further information on AMI and its programs and initiatives, please visit www.AMI.ca.
Follow us on Twitter: @a11ymedia
About Accessible Media Inc.
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two broadcast services: AMI-audio and AMI-tv, and a website (AMI.ca). A third broadcast service, AMI-télé, will launch in December 2014. Serving more than five million Canadians who are blind, partially sighted, deaf, hard of hearing, mobility or print restricted, AMI's mission is to make accessible media for all Canadians.
SOURCE: Accessible Media Inc. (AMI)
For further information: Janis Davidson Pressick, Communications Manager, 800-567-6755 ext. 0971, [email protected]; Taylor Turner, Communications Coordinator, 800-567-6755 ext. 0977, [email protected]