Media Advisory - A crash course in road safety, emergency preparedness and
home protection kicks off province-wide campaign to encourage Ontarians to
lead safer lives

    Award-winning community outreach program returns to Ontario this summer
             - Official launch set for Wednesday, June 2, 2010 -

TORONTO, May 31 /CNW/ -

    WHAT:        Insurance Bureau of Canada (IBC) will announce details of
                 the 2010 Be Smart. Be Safe. Tour, an award-winning community
                 outreach program that is returning to Ontario for a sixth
                 summer season. The entertaining and educational program was
                 developed by IBC to prevent injuries and save lives.

                 A special donation will be made to Safe Communities Canada.

                 Don't miss the Lifejacket Fashion Show, which reminds
                 boaters that every member of the family (even the dog!)
                 should wear the proper personal flotation device (PFD).

    WHEN/WHERE:  Wednesday, June 2, 12:30 p.m., at Toronto's Harbourfront,
                 249 Queens Quay West. (Look for the colourful Be Smart.
                 Be Safe. trailers off of Queen's Quay between the Sirius
                 Stage and the Natrel Pond - just north of the boardwalk)

    WHO:         Paul Kells, President, Safe Communities Canada
                 Ralph Palumbo, Vice-President, Ontario, IBC
                 IBC student ambassadors, a team of Ontario university
                 students who will take the Tour across Ontario


    -  The DUMB Car 2.0 simulator addresses a broad range of road safety
       issues including driving while distracted and in adverse weather,
       avoiding road hazards and identifying the point-of-no-return at
       traffic lights.
    -  Two interactive exhibits show the public what they can do to adapt to
       climate change by using rain barrels and reducing the risk of sewer
    -  An educational display shows what should be included in an emergency
       preparedness kit in the event of a natural disaster.
    -  An interactive exhibit teaches kids how to avoid common household

A light lunch will be available following the news conference.


For further information: For further information: to confirm your attendance or to book an interview in advance for June 2, please contact Ellen Woodger at (416) 483-2358 or Pete Karageorgos at (416) 362-2031 ext. 4329

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