Media Advisory - A crash course in road safety, emergency preparedness and
home protection kicks off campaign to encourage Atlantic Canadians to lead
safer lives

     Award-winning community outreach program returns to Atlantic Canada
                                 this summer
                  - Official launch Tuesday, May 25, 2010 -
<p>CHARLOTTETOWN, PEI, <span class="xn-chron">May 21</span> /CNW/ -</p>
    WHAT:        Insurance Bureau of Canada (IBC) and Insurance Brokers
                 Association of PEI (IBAPEI) are co-hosting a reception to
                 announce details of the 2010 Be Smart. Be Safe. Tour, an
                 award-winning community outreach program that is returning
                 to Atlantic Canada for a sixth summer season. The
                 entertaining and educational program was developed by IBC to
                 prevent injuries and save lives.

    WHEN/WHERE:  Tuesday, May 25, at 4:00 p.m. at Founders' Hall,

    WHO:         Blake Craig, President, Insurance Brokers Association of PEI
                 Bill Adams, Vice-President, Atlantic, IBC
                 IBC student ambassadors, a team of Atlantic university


    -   The DUMB Car 2.0 simulator addresses a broad range of road safety
        issues including driving while distracted and in adverse weather,
        avoiding road hazards and identifying the point-of-no-return at
        traffic lights. IBC has also included an eco-driving segment to teach
        people how to improve fuel efficiency and reduce their carbon
    -   Two interactive exhibits show the public what they can do to adapt to
        climate change by using rain barrels and reducing the risk of sewer
    -   An educational display shows what should be included in an emergency
        preparedness kit in the event of a natural disaster.
    -   An interactive exhibit teaches kids how to avoid common household

For further information: For further information: to confirm your attendance or to book an interview in advance for May 25, please contact Ellen Woodger at (416) 483-2358 or Pete Karageorgos at (416) 362-2031 ext. 4329

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