Media Advisory - 37th Canadian Sports Awards

    
                             AWARDS PRESENTATION

                           JOIN ATHLETE FINALISTS:
       Adam Kreek, Aaron Brown, Marianne St-Gelais, Brittany Schussler,
     Annamay Pierse, MCpl Jody Mitic, Krystina Alogbo, Chris Sobkowicz,
                 Ina Forrest, James Dunaway and Mark Laidlaw!
    

OTTAWA, Feb. 26 /CNW Telbec/ -

    
    WHO:   Canadian amateur athletes, coaches, sport leaders, volunteers and
           media are invited to attend the 37th Canadian Sport Awards (CSA)
           awards presentation. The presentation will also be broadcast on
           the web at
           http://www.welcome2theshow.com.previewyoursite.com/csa2010/

    WHAT:  The 37th Canadian Sport Awards
           The Canadian Sport Awards is a recognition event for achievement
           in Canadian sport. Program highlights will include: Male/Female
           Athlete of the Year, Junior Athlete of the Year, Team of the Year,
           Partners of the Year, Corporate Excellence Award, Leadership in
           Sport, Volunteer Achievement, Athlete Leadership and Spirit of
           Sport Story of the Year.

           RESULTS WILL BE RELEASED UNDER MEDIA EMBARGO on March 3rd at
           at 11 a.m. EST; PLEASE DO NOT PUBLISH UNTIL AFTER AWARDS
           PRESENTATION at 4:00 p.m. EST!!

    WHEN:  AWARDS PRESENTATION - Wednesday, March 3, 2010
           2:00 - 3:00 p.m. - Reception
           3:00 - 4:00 p.m. - Awards presentation

           9 a.m. - 11: 30 a.m. - TRUE SPORT ROAD TRIP - ATHLETE SCHOOL VISIT
           Grenoble Public School, Toronto (see separate media advisory)

    WHERE: Canadian Sport Centre Ontario
           12 Concorde Place, Suite 204, Toronto

    WHY:   Canadians love sport and are extremely proud of their national and
           local sport heroes! The Canadian Sport Awards are the best
           opportunity to honour our Canadian athletes. This annual event
           promotes sporting excellence across Canada and reminds Canadians
           how sport lifts the human spirit. It is a tribute to the hard
           work, the dedication and the victories of our country's finest
           athletes.
    

ROADTRIP: On the morning of March 3rd, Canadian athletes will visit a school in Toronto's Flemingdon Park area, Grenoble Public School. The True Sport Road Trip is a new community outreach effort designed to engage and inspire school children in sport. Media are welcome to join the athletes at the school. The True Sport Road Trip is supported by Sport Chek.

For further information: Christine Mulkins, Publicist, [phone], Cell: [phone]; Robin Turnbull, Program Director, CSA, [phone], Cell: [phone]