Media advisory - 2017 Children's Day

Over 300 children to gather at the Montreal Museum of Fine Arts on April 8 as part of the Great Food Drive for Children

MONTREAL, April 8, 2017 /CNW Telbec/ - As part of the sixth annual Great Food Drive for Children, a fundraising campaign which helps around 20,000 underprivileged children under the age of five who are in need of food each month, Moisson Montréal and Moisson Rive-Sud invite members of the media to the Montreal Musem of Fine Arts on Children's Day.

Hosted by actress and Moisson Montreal spokesperson Elise Guilbault, this family activity under the theme of "feeding the body and soul" will allow many children who have registered to learn about the arts through a series of art workshops at the Michel de la Cheneliere International Education and Art Therapy Workshop of the Museum. The children will also be granted free access to visit the Chagall: colour and music exhibit as well as the Michal and Renata Hornstein Pavilion for Peace.



Saturday, April 8, 2017 from 9:45 a.m to 11:00 a.m.


Elected officials

Mr. Alan DeSousa, FCPA, FCA, Mayor of Saint-Laurent, City of Montreal;

Mr. Aref Salem, Vice-chair of the executive committee

in charge of City public safety and resident service, district of Norman-McLaren in Saint Laurent;

Ms. Hélène Laverdière, Member of parliament, Laurier Sainte-Marie. 

Representatives from event partners

Ms. Élise Guilbault, actress and spokesperson for Moisson Montréal;

Mr. Olivier Niquet, radio host and spokesperson for the Great Food Drive for Children;

Mr. Thomas Bastien, Director, Education and Wellness, Montreal Museum of Fine Arts;

Mr. Richard D. Daneau, Executive Director, Moisson Montréal;

Ms. Lucie Tomé, Business Development, Moisson Rive-Sud;

Ms. Marie-Line Charron, Community Liaison – development of food supply, Moisson Rive-Sud;

Mr. Glenn Acton, Vice President, Promotions and Allocation, Maxi and Maxi et Cie and Board Member, Moisson Montréal.


Montreal Museum of Fine Arts

Jean-Noël Desmarais Pavillon

Le Salon (2nd Floor, access from the main entrance)

1380 Sherbrooke St. West

Montreal, QC,

H3G 1J5 


9:45 a.m.

Arrival of media and elected officials

10:00 a.m.

Press conference

10:30 a.m.

Arrival of families

12:00 p.m.

Lunch served to families by Provigo in l'Espace arc-en-ciel

Visiting of the Chagall: colour and music exhibit and the Michal and Renata Hornstein Pavilion for Peace


About the Great Food Drive for Children

Launched in 2012, the Great Food Drive for Children is an annual fundraising  campaign held by Moisson Montréal and Moisson Rive-Sud. The primary objective of the Great Food Drive for Children is to raise cash donations for toddlers, in order to help feed 20,000 children under the age of five who are living in poverty in the Montreal region.

About the two Moisson
A non-profit organization founded in 1984, Moisson Montréal is the largest food bank in Canada. Through its collection, sorting, and distribution centre for emergency food assistance, the organization allocates nearly 1,000 tons of food per month to 254 accredited community organizations on the Island of Montreal. In turn, these organizations provide food assistance to 137,000 people, including nearly 45,000 children. Moisson Montréal receives funding and supplies mainly through donations. Its operations require the collaboration of nearly 9,000 volunteers each year and result in the redistribution of about 14 million kilos of food, representing a total value of approximately $81 million. Moisson Montréal has won three awards for its Food Recovery Program in Supermarkets: the 2016 Sustainable Development Award from Mercuriades, the 2015 Corporate Citizenship Award from Novae (Supply Category), and the 2015 Élixir - Coup de Coeur Prize from PMI-Montréal. For more information, visit

Moisson Rive-Sud (MRS) fuels life by annually distributing more than 4.3M kilograms of foodstuffs, representing more than $20M in market value. This corresponds to over 81,000 requests per month, including more than 12,000 families and 33,000 children. In order to accomplish our mission, we collaborate with 84 accredited organizations, more than 400 precious volunteers and 156 generous agribusiness suppliers. MRS statistics speak for themselves. MRS is the only accredited food bank in the Montérégie region and is always seeking to improve its services for the organizations helping its needy population. The mission of Moisson Rive-Sud is to offer foodstuffs to accredited organizations and support the development of sustainable solutions in order to ensure food security for the population of the Montérégie region. For additional information, visit: We also invite you to like our Facebook page at

About the Montreal Museum of Fine Arts

The MMFA welcomes over one million visitors each year, while being the most-visited museum in Quebec and one of the busiest in Canada and ranked 12th among art museums in North America. With its original productions and temporary exhibits the MMFA combines all froms of artistic discliplines (fine arts, music, film, fashion, design) and are exported all over the globe. Its robust encyclopedic collection spread across five pavilions including international art, cultures of the world, contemporary art, decorative art and design, as well as Quebec and Canadian art. The MMFA complex also includes the Salle Bourgie- a 460-seat concert hall. The MMFA also serves as one of the most prominent Canadian publishers of art books in both English and French on an international scale. The Museum also has integrated  the Michel de la Chenelière international workshop in eduation and art therapy – the largest of its kind in North America which allows the Museum to implement innovations in education and wellness through art therapy.



For further information: To book an interview with the campaign spokespersons: Émilie Lafond, Projet Manager, SYRUS, T : 514 935-2777, ext. 212, C : 514-652-7680,; For further information on the compaign and its activities: Jessica Hallé, Campaign and Sponsorship Manager, Moisson Montréal, 514 344-4494, ext. 238,; Information, Montreal Museum of Fine Arts, Patricia Lachance, Media Relations, MMFA, T 514.285.1600 x 315, C 514.235.2044,


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