MDC Partners invests in social media agency, Attention Partners LLC
Invests in Fastest Growing Area of Marketing and Communications
NEW YORK,
Attention is differentiated by its data-driven approach to earning media. Its services encompass measurement, consulting, engagement, and community development. Managing more than 100 social communities for some of the most recognized brands in beauty and fashion, media and entertainment, technology, luxury and consumer, the agency excels at integrating social media across all aspects of its clients' businesses.
"The brand building pendulum continues to shift from persuasion, typically driven by traditional media, to influence from trusted sources," said
"MDC is the ideal partner for us," said
Forrester Research estimates social media marketing will grow at an annual rate of 34 percent - faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums - over the next five years.
Both Miles (@milesnadal) and Curtis (@curtis_hougland) will be available on Twitter today to answer any questions, and they will extend the press release through posts on http://blog.attentionusa.com.
Tags: MDC, Attention, social media, social marketing, social PR,
Links: http://www.twitter.com/milesnadal, http://www.attentionusa.com, http://www.twitter.com, http://blog.attentionusa.com, http://www.mdccorp.com, http://en.wikipedia.org/wiki/MDC_Partners.
About Attention
Based in New York, Attention Partners LLC is a social media marketing and communications agency. Attention is differentiated by its data-driven approach to social media. Attention uses data to communicate authentically and measurably through user-generated media such as blogs, social networks, forums, and rich media sharing communities on behalf of its clients. Its services encompass planning and consulting, engagement, measurement, and building, managing, and growing social communities. Having founded one of the first new media practices in 1993, Attention boasts 16 years of experience in understanding changes in consumer behavior in response to user-generated media. For more information, go to http://blog.attentionusa.com.
About MDC Partners Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services to multinational clients in
For further information: Katie Kempner, VP, Director of Corporate Communications, (305) 646-7366, [email protected]
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