MDC Capitalizes on Key CP+B Thought Leadership and Best Practices for Benefit of the Entire Network
NEW YORK, Dec. 16 /CNW/ - MDC Partners expressed congratulations to Crispin Porter + Bogusky today for being named "Agency of the Decade" by Advertising Age. In their latest issues, both Advertising Age and Adweek recognized the extraordinary impact CP+B has made throughout the industry and most importantly the return on marketing investment the agency has delivered for their clients. The agency's outstanding leadership and creative vision were also recognized by Adweek who named Alex Bogusky "Agency Creative Director of the Decade", and recognized CP+B's work as "Marketing Innovation of the Decade", for their Subservient Chicken campaign done for Burger King. The agency was repeatedly acknowledged by Adweek readers in their Reader's Choice section, where readers confirmed Adweek's choices of Alex Bogusky as "Agency Creative Director of the Decade", chose the Subservient Chicken campaign as "Digital Campaign of the Decade", named Chuck Porter "Agency Executive of the Decade" and chose CP+B's work for American Legacy Foundation's 'truth campaign' as "Campaign of the Decade".
Industry accolades are nothing new for CP+B, as they continue to push the envelope, reinventing brand conversations with consumers, and injecting their clients and their brands into the midst of pop culture. This year alone, CP+B was named "Agency of the Year" by Advertising Age, Adweek and Creativity magazine. The agency has been named "Agency of the Year" twelve times in the trade press, as well as twice being named "Interactive Agency of the Year" at the Cannes International Advertising Festival. CP+B is one of the most awarded digital and advertising agencies in the world with the unprecedented distinction of winning the Grand Prix at Cannes in five separate categories. The agency and their work have been profiled numerous times in publications including cover stories in Businessweek and Fast Company, and pieces in the The Wall Street Journal, The New York Times, USA Today, Forbes, Time, and Newsweek, as well as numerous broadcast appearances. The agency has offices in Miami, Boulder, Los Angeles, London and European headquarters in Sweden.
In keeping with its progressive philosophy of being "The Place Where Great Talent Lives", MDC Partners is infusing the entire network with industry leading best practices, and has assembled a best in class roster of thought leaders like no other in the industry that comprise their Strategic Resources Group. This group is a great resource to all of their member agencies and includes some of the key talent from CP+B that helped lead the agency to the extraordinary accomplishments it has achieved to date. In addition to Chuck Porter who has served and continues to serve as MDC Partners' Chief Strategist, MDC recently brought on board Katie Kempner, as SVP/Director of Corporate Communications, who oversaw CP+B's communications department for the past thirteen years and now oversees the entire network, Tom Birk, former head of strategic planning at CP+B who is now Director of Strategy and New Business for MDC and most recently Amie Miller, SVP, Director of Talent Development, who oversees the vital component of talent recruitment and staffing throughout the network.
"All of us at MDC Partners would like to offer our deepest congratulations to Crispin Porter + Bogusky for their outstanding work, tremendous contributions to the industry, and most importantly, the return on marketing investment that they have consistently delivered to their clients," said Miles Nadal, Chairman & CEO, MDC Partners. "We believe that Creativity and Innovation are the lifeblood of the advertising industry. And that the only truly necessary ingredient in a great creative agency like CP+B is entrepreneurial talent. That talent must live and work in an environment with a value system and DNA that embraces creativity, not just for its own sake, but for its ability to make brands famous and help clients drive increasing returns on marketing investment. This is exactly what CP+B has done and continues to do for all of their clients including Burger King, Microsoft, Gap, Old Navy, Domino's Pizza, Best Buy and Coke Zero."
"MDC has created a culture that is a magnet for the most talented people in the business," Mr. Nadal continued, "The basis of this being that if you can attract and retain great, innovative, entrepreneurial talent, clients will beat a path to your door. This goes for everyone at CP+B, the industry thought leaders in our Strategic Resources Group and the 5,500 people throughout the MDC Partners network. The recent industry recognition for CP+B's outstanding achievements is further confirmation of these beliefs. We are privileged by our partnership association with CP+B and all of our agencies, and are confident that our unique thought leadership, coupled with our financial strength and our core belief that the true keys to success come from creativity and innovation, guarantee that we have built the network of the future with CP+B being an outstanding example."
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic and performance marketing solutions and services to multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy, Creativity and Consumer Insights to drive growth and increasing the return on marketing investment for our clients. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE MDC Partners Inc.
For further information: For further information: Katie Kempner, (305) 646-7366