Further Strengthening the MDC Partners Network Strategic Offering in Data Analytics, Consumer Insights and Performance Marketing Services
NEW YORK, Dec. 1 /CNW/ - MDC Partners (www.mdc-partners.com) announced today that they have acquired a majority interest in industry leading data analytics and marketing solutions firm, Kenna (www.kenna.ca) from Newport Partners Holdings L.P. and entered into a long-term partnership arrangement with Glenn Chilton, Paul Quigley and the management of Kenna. Based in Mississauga, Ontario, with over 140 employees, Kenna delivers hosted sales and marketing solutions and services that help their clients build and sustain customer value, accelerate sales cycles, and improve collaboration with channel partners. Kenna's Canadian, US and European clients include BASF, Infiniti, Nissan, CIBA Vision, UFA, Investors Group, Wrigley and MBNA.
Kenna offers their clients the tools they need to define, measure and improve their sales and marketing successes. Through a wide range of data analytics and performance marketing services, they are able to design strategic initiatives that optimize the relevance of every interaction and experience, from attracting consumers to a brand through engaging content and communications, to understanding their needs through a well architected dialoguing strategy, to building loyalty and advocacy through meaningful value propositions and community-building strategies to enable clients to enhance their return on marketing investment.
The firm specializes in turning data and information into actionable knowledge and insights by linking observations of what customers buy, with an understanding of why, and translating those insights into opportunities to drive incremental revenues and improve business performance. They specialize in developing and implementing planning models that result in mutually beneficial relationships with customers and channel partners by applying their deep expertise in relationship management to growing a client's customer base; optimizing the value of their customers; and maximizing the efficiency and effectiveness of available sales channels.
"We live in an age of always-on connectivity," said Miles Nadal, Chairman and CEO, MDC Partners. "This is certainly a time when every customer interaction can represent a brand-defining experience and a moment of truth for the consumer. Our partners and management team at Kenna have a deep understanding that brand perceptions and affinities are shaped by the quality and relevance of those interactions across a multitude of channels. They thrive on a culture of driving increasing return on marketing investment for clients and I am thrilled that we can now share the valuable, and unique expertise that the Kenna organization possesses, with all of our clients and partner firms throughout the MDC Partners network globally. Our Kenna partners will further enhance MDC Partners' reputation as The Place Where Great Talent Lives".
Glenn Chilton, President and Chief Executive Officer, Kenna, said, "Marketing is rapidly shifting from episodic communication to continuous customer interaction and experience management. Our technology solutions, analytics and unique direct response and digital interaction capabilities have achieved great success in driving increased sales and steadily improving return on marketing investment for our clients. We believe that with MDC as our new strategic partner we will be able to dramatically enhance the level of sophistication of our offering and our geographic footprint in the years ahead."
About MDC Partners Inc.
MDC is a Business Transformation Organization that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, and the Caribbean.
MDC's durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC's reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
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