Leading Direct Response Media and Analytics Firm Will Capitalize on Performance Marketing Growth
NEW YORK, May 11 /CNW/ - MDC Partners announced today that they have acquired a majority interest in leading direct response media and analytics firm, Integrated Media Solutions. Based in Los Angeles and New York, with over 130 employees, the firm specializes in direct response media and analytics, with specific expertise in search marketing and digital. They are especially adept at customer acquisition lead generation campaigns that motivate consumers to act immediately - with a call, click, visit to purchase or information request. IMS has an impressive client list, serving as the Media Agency of Record for Liberty Medical, Cancer Treatment Centers of America, Galderma, Shire, Hair Club, Westwood College, ChildFund International, Consumer Cellular, Ferring Pharmaceuticals and more.
Founded in 2002 by Bob Ingram, Desiree Du Mont and Ron Corvino, the firm operates on a unique platform that was designed at inception for total media integration through a single P&L accounting system that allows advertising dollars to flow freely and immediately into the best performing media channels. Gains and losses are measured and optimized daily, with sophisticated media analytics that study and analyze performance across, and within, each channel, producing lower customer acquisition costs, and dramatically increasing client return on marketing investment.
"Early on, we recognized media fragmentation, coupled with consumer response preferences shifting to online, were resulting in significant challenges for many marketers, which required a fresh perspective and more innovative approach to optimizing media investments," stated Bob Ingram, CEO of IMS. "The power and effectiveness of our approach enabled our clients to grow through the toughest economic climate in a generation," said Desiree Du Mont, President/Founder of IMS. "IMS and MDC are both like-minded in being completely focused on maximizing their clients' marketing and media investment dollars," added Ron Corvino, President/Founder of IMS.
IMS joins MDC Partners as part of its Performance Marketing Services Group, the segment of the network that includes MDC firms that use data analytics, provide consumer insights, and one-to-one consumer engagements to satisfy the growing need for targetable, measurable marketing and advertising solutions. This latest partnership is an outstanding example of MDC's ongoing commitment to developing world class data analytics, database marketing and data mining capabilities that are essential to improving the addressability and measurability of marketing investments in the world of digital, social and multi-channel media.
"We are competing in a world where the analytical left-brain must fully inform the creativity, and big ideas born of the right brain, in delivering measurable return on marketing investment for our clients," said Miles Nadal, Chairman and CEO, MDC Partners. "Adding integrated media to the Performance Marketing Services Group, speaks to our core strategy which includes dramatically increasing our resources in this important group by organic growth and acquisition over the next 5 years. I'm incredibly impressed by the media savvy and industry expertise throughout IMS, and am thrilled to welcome them to the MDC Partners Network, truly, 'The Place Where Great Talent Lives".
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE MDC Partners Inc.
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