Global Storytelling Campaign Aims to Generate $1.25 Million for Hunger Relief
LONDON, ON, Jan. 15, 2014 /CNW/ - McCormick Canada, a subsidiary of McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, is joining the company's global 125th anniversary and a year-long celebration with the goal of connecting people around the world as they share 1.25 million stories about the special role food and flavour play in our lives. For every story shared, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need.
"Flavour has always had the power to bring people together, and transcends the multitude of cultures and cuisines from various countries," said Keith Gibbons, President McCormick Canada and Asia Pacific. "Most of us in Canada have grown up with the McCormick and Club House brands in their spice rack, but McCormick's flavour innovation and leadership go well beyond our heritage in spices. In fact, millions of people around the world enjoy food flavoured by McCormick every day."
McCormick Canada is joining in on the 125th global celebration of flavour innovation that is inviting people from all corners of the globe to share their flavour stories and help donate to feed those in need. Canadians are invited to tell their stories on www.clubhouse.ca or McCormick Canada's social channels at www.facebook.com/BillyBee and www.facebook.com/ClubHouseLaGrille.
In this year-long program, McCormick will follow and share stories from culinary influencers and families beginning with 125 flavour ambassadors and cascading across all regions where McCormick operates, including Canada. The goal of the campaign is to inspire a passionate conversation about flavour. McCormick will engage and educate people about exciting food trends and how flavours and cuisines travel across cultures. People can follow along at FlavourofTogether.com, a global website compiling stories submitted from all corners of the world and provide memorable videos, recipes, and stories from consumers, popular chefs, bloggers and more.
"What a wonderful way to celebrate flavour, family and friends by sharing your personal story of how food and flavour has created those special moments in your life," said Gibbons. "With the Flavour of Together program, McCormick is celebrating these moments and uniting families around the world to share a common passion for flavour."
Today, McCormick Canada is part of McCormick & Company which has evolved from its roots as a spice company to become a global flavour leader with $4 billion in annual sales. McCormick works with a broad range of food manufacturers and foodservice businesses to develop other flavourful products, including nine of the top 10 multi-national food manufacturers and eight of the top 10 global foodservice restaurants.
McCormick also released a special anniversary edition of its influential annual Flavour Forecast™ report, a global summary of insights into what the world will be eating next. The McCormick® Flavour Forecast™ 2014: 125th Anniversary Edition reveals five flavour insights that will be driving the future of flavour in the next few years. These insights include: Chilies Obsession, Modern Masala, Clever Compact Cooking, Mexican World Tour and Charmed by Brazil. McCormick will bring the Flavour Forecast insights to life through monthly online video content and a steady stream of world-view stories found at FlavourofTogether.com. For more information on this year's Flavour Forecast, including detailed descriptions of each insight, recipes to try at home, imagery and more, please visit FlavourForecast.com.
About McCormick Canada
McCormick Canada is the largest spice, dry sauce & seasoning mixes, extract, and specialty foods operation in the country and operates under several brands including Club House, Billy Bee Honey and McCormick Gourmet. It is part of McCormick & Company Incorporated, a global leader in flavour with $4 billion in annual sales.
McCormick manufactures markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry - retail outlets, food manufacturers and foodservice businesses - in more than 110 countries. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavour and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavour leader it is today. For more information, visit www.mccormickcorporation.com and www.clubhouse.ca.
SOURCE: McCormick Canada
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