-- 2014 Mazda3 retains its value better than any other vehicle in its segment --
RICHMOND HILL, ON, Feb. 12, 2014 /CNW/ - The all-new 2014 Mazda3 was today awarded a 2014 Canadian Residual Value Award for the Compact Car segment by ALG, the industry benchmark for residual values and depreciation data.
"For consumers, a vehicle's rate of depreciation is the single largest cost factor to consider when buying a new car," said Kory Koreeda, president, Mazda Canada Inc. "This award recognizes that the Mazda3 has been designed to withstand the test of time and provide value to consumers throughout their ownership."
The annual ALG Canadian Residual Value Awards recognize automakers' outstanding achievements for vehicles that demonstrate the ability to retain the highest percentage of their original price after a four-year term, specific to mainstream brands. Awards are given in 24 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and all premium vehicles. This year's awards are based on 2014 model year vehicles.
"The Mazda3's combination of style, technology, fuel economy and fun-to-drive attitude makes it one of the most complete vehicles in this hyper-competitive segment," said Geoff Helby, Canada Regional Director for ALG. "With no price increase on the volume GS trim level, this all-new Mazda3 is poised to repeat the level of success that gave the first generation such strong retention."
Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand as well as pricing and marketing strategies present key factors that impact ALG's Canadian residual value forecast.
About the 2014 Mazda3
Completely redesigned from the ground up, the 2014 Mazda3 raises the bar once again, available in both sedan and hatchback configurations with zero compromise to our legendary zoom-zoom performance and fuel-sipping efficiency. Every 2014 Mazda3 comes equipped with the full suite of SKYACTIV Technologies, with a choice between the 2.0L SKYACTIV-G engine, or the available 2.5L direct-injected I4 engine which pumps out 184 horsepower - one of the most powerful naturally aspirated engines in the compact segment. The 2014 Mazda3 is also loaded with technologies not normally seen in a compact car, including Mazda's new i-ELOOP capacitor-based regenerative braking system, i ACTIVSENSE advanced safety equipment, and Mazda Connect in-car connectivity system, designed to keep your eyes on the road, and your hands on the wheel.
About Mazda Canada
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 162 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca
Headquartered in Santa Barbara, California, with an office in Toronto, Ontario, ALG is a leading provider of insights and consulting services to the automotive industry. ALG is the benchmark for residual value projections in North America, publishing residual values for all vehicles in the U.S. and Canada. ALG has been forecasting automotive residual values for 50 years in both the U.S. and Canadian markets. ALG is a subsidiary of TrueCar, Inc. For more information, visit www.alg.com
SOURCE: Mazda Canada Inc.
For further information:
Sandra Lemaitre, National Manager, Public Relations
(905) 787-7167; [email protected]