Maybelline New York and The Girl Project announce their new Canadian partnership with Girls Inc. Canada

MONTREAL, Feb. 6, 2017 /CNW/ - Maybelline New York is pleased to announce its expanded partnership with The Girl Project, Glamour's philanthropic initiative dedicated to providing girls with access to a quality education. In 2017, Maybelline New York Canada is committed to supporting educational programming to Girls Inc Canada, reaching over 160 girls with the critical support they need to succeed in school.

Maybelline New York and Girls Inc. Canada hosted an event on Saturday, January 28th to celebrate the kickoff of this partnership where 60 Girls Inc. girls from the Toronto area were invited to celebrate the start of their journey. Cammie Guest, Maybelline New York Canada's brand director said:

"Maybelline is proud to be working with Girls Inc Canada, inspiring girls to make it happen in their lives.  Maybelline New York is a brand that strives to empower all girls and women. By giving girls tools to grow strong in their lives, they become more confident which then gives them the potential to make things happen in their lives. We want to be there to support them in every way possible"

Maybelline New York Canada's lead makeup artist Grace Lee was there to also share her "Make it Happen" life journey with the girls: "I loved encouraging these young women to follow their dreams and how important an education is now matter what they decide to achieve in life. I 100 percent believe in the values that Girls Inc Canada stands for. Strong, smart and bold. "

Maybelline New York will also sponsor the Girl Zone afterschool program where girls from the Durham & Ajax area will be able to meet with four speakers including successful figures from the science, sport, business and creative world, inspiring them to be bold and make it happen in their lives. At the end of the Girl Zone program in May, Maybelline New York will put on a fabulous event to celebrate the girls' progress in their education and lives. Maybelline New York will also have some special in store displays in April 2017 to give consumers the chance to help give back to Girls Inc. Today, girls are continuously confronted with messages in media and culture that promote negative stereotypes and images," said Judy Vredenburgh, President and CEO of Girls Inc. "This partnership will strengthen our work in Canada to inspire girls to rise above limiting messages and set and achieve their goals. We are thankful for Maybelline New York's leadership in supporting our mission."

Through Girls Inc. Canada Leadership and Community Action, girls build leadership skills and create lasting social change through community action projects. With support from women in their communities, girls celebrate the heritage of girls and women as leaders and social change agents and realize their own power as community resources and trustees of the common good.  Maybelline's association with Girls Inc Canada through its partnership with The Girl Project matches perfectly the brand's values by encouraging Canadian girls to Make it Happen in their lives.

About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of New York Fashion Week and eight other fashion weeks worldwide. For more information, log on to

About Girls Inc
Girls Inc. inspires all girls to be strong, smart, and bold. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through three core elements: people - trained staff and volunteers who build lasting, mentoring relationships; environment - girls-only, physically and emotionally safe, where there is a sister¬hood of support, high expectations, and mutual respect; and programming - research-based, hands-on and minds-on, age-appropriate, meeting the needs of today's girls. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. Join us at

About The Girl Project
The Girl Project is Glamour's philanthropic initiative dedicated to providing access and tools to the more than 50 million girls around the world who aren't getting a quality secondary education. The Girl Project helps girls in and out of classrooms, by supporting scholarships, safe transportation to school, mentorship and confidence--‐building programs, as well as training for the professional world. Join Glamour and our partners CARE, Girls Inc., Communities in Schools, Plan International USA, She's the First, and The Lower Eastside Girls Club as we unlock the incredible potential of girls everywhere. Because educating a girl doesn't just transform her life, it changes the world. For more information, visit


SOURCE Maybelline New York

For further information: Sarah Micak, ROI Relations, Maybelline,, 647.725.1644

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