Move Provides the Scale Needed to Compete for Brand Assignments across North America
TORONTO, June 6, 2012 /CNW/ - Leading shopper marketing and brand engagement firm Match Marketing Group today acquired OSL Marketing Group, one of the largest independent marketing, promotion and digital firms in Canada, to create a seamless one-source shopper marketing solution for clients across North America.
The strategic acquisition - Match's second in two months, after acquiring Boulder, Colo.- and New York-based Action Marketing Group - includes Toronto agencies OSL Marketing, Ignite Activation and Blender Experience Design. The move further strengthens an integrated end-to-end insights, promotion, digital, experiential and retail platform that completes the path to purchase for the consumer. It is seen by all involved as the next of many expansive steps to be made.
Brett Farren, Match Marketing Group's President and CEO, noted that OSL Marketing Group adds the right combination of leadership, innovation and experience to Match's marketing, promotion and digital competencies, allowing its team the required scale to compete for any brand assignment in North America.
"This change allows us to bring our clients a turnkey, below-the-line solution, as they are continually challenged to drive both effectiveness and efficiency in their agency relationships," Farren said.
Based in Toronto, OSL Marketing Group's agencies develop strategy, creative, promotion and digital solutions focused on the shopper experience and the relentless pursuit of conversion. Their clients include PepsiCo, Mars, ConAgra Foods, Yum! Restaurants of Canada, Medic Alert and Energizer.
"Teaming up with Match Marketing Group will provide many more benefits for our clients," said Robert Otis, OSL Marketing Group's co-founder and CEO. "Clients will now have access to a complete range of integrated solutions from one source. We were looking to take our offering to the next level as the marketing landscape continues to evolve."
Beringer Capital partnered with Match last year and provided capital to complete this acquisition. Chairman Perry Miele added: "This move was based on continued direction from clients looking for fewer and more integrated agency relationships as resources are concentrated below the line."
About Match Marketing Group
A leading shopper marketing and brand engagement agency, Match Marketing Group has been delivering innovative below-the-line marketing, sales and retail solutions to North America's leading brands for over a decade. Its client roster includes Fortune 100 companies across all major industry categories. More details are at www.matchmg.com.
About OSL Marketing Group
An independent agency network consisting of OSL Marketing, Ignite Activation and Blender Experience Design focused on marketing, promotion and digital services for leading North American brands. Find more information at www.oslmarketing.com.
About Beringer Capital
Beringer Capital is a private equity firm based in Toronto, Canada, that focuses on the marketing services, specialty media and advertising industries in North America. To learn more, visit www.beringercapital.com.
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