TORONTO, Feb. 4, 2013 /CNW/ - This February, Mastro® is excited to launch their Be Ribglorious promotion! Mastro® Italian-style ribs are fall-off-the-bone tender and ready straight from the oven in 15 minutes. This promotion aims to educate consumers and create awareness in a fun and engaging online promotion that utilizes Facebook.
"This is an exciting new promotion for Mastro," says Maria Curti, Brand Manager at Santa Maria Foods. "We believe that every food experience should be a great one - now we've extended the goodness of Italian flavours to ribs with the ease and convenience of a fresh, never frozen rib, that can be cooked in your oven for only 15 minutes!!"
In their first promotion from the creative minds at Blueband Digital, Mastro® reminds consumers that they don't need a barbeque to make delicious ribs.
"This is a new and exciting partnership for BlueBand Digital. These ribs are delicious and we are looking forward to the success of this exciting promotion for Mastro®," says Sathish Bala, CEO at BlueBand Digital.
Participants are entered for a chance to WIN FREE RIBS for a year! Mastro® is also giving away limited $2.00 off coupons and consumers could also win a secondary prize of $1,000 in gift cards for WaySpa® or Home Depot®.
Promotion launches at BeRibglorious.com on February 1st, 2013
Santa Maria Foods, the makers of Mastro and San Daniele brands, has been delivering great-tasting, authentic Italian deli meat to North American consumers since 1978 and is best known for its Prosciutto, Mortadella and Genoa salami.
Image with caption: "Mastro® presents Be Ribglorious (CNW Group/Blue Band Media)". Image available at: http://photos.newswire.ca/images/download/20130204_C2661_PHOTO_EN_23243.jpg
SOURCE: Blue Band Media
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