Canada's Largest Specialty Toy & Children's Book Retailer Continues to Grow
TORONTO, May 12, 2015 /CNW/ - Canadian toy enthusiasts will now have more options! Mastermind Toys, Canada's largest specialty toy and children's books retailer, has big plans for expansion this year widening its footprint in Canada's retail landscape. Today, the Canadian-owned and operated company announced 10 new locations will open in 2015, bringing over 50,000 additional square feet of retail space to the Mastermind brand.
Three new Mastermind stores already opened earlier this year: South Edmonton Common and Red Deer, AB and Ancaster, ON. This past weekend, Mastermind opened its 40th store, the fourth in Calgary (McKenzie Towne), with another two stores in Alberta - Grande Prairie and Edmonton (Windermere Currents) – opening this summer. Up to five additional stores will be unveiled later this year including new locations in Alberta, Ontario, and the first store to open in Manitoba.
By the end of October, Mastermind will have three stores in British Columbia; 10 stores in Alberta; one store in Manitoba; and 32 stores across Ontario bringing the total store count to 46 with over 800 employees. This steady expansion represents a four-fold growth over the past four years, with plans to grow to 75 stores by 2018.
"Mastermind continues to identify underserved and untapped Canadian markets that have demonstrated a strong appetite for specialty toys," said Jon Levy, Chief Toy Merchant, CEO & Co-Founder, Mastermind Toys. "We are very focused on the domestic growth of our company, and see significant opportunities for expansion – both geographically and with our product offerings."
"Mastermind Toys is a home-grown Canadian success story and we are thrilled to be bringing the Mastermind shopping experience to more Canadian families across the country. With 40 stores strong and growing, we are well-positioned to strengthen our brand as Canada's go-to destination for specialty toys and children's books," added Mr. Levy.
ALBERTA
Calgary (McKenzie Towne – 4,586 sq. ft.)
South Trail Crossing
4307 130 Ave SE
Calgary, AB
Just Opened
Grande Prairie (5,307 sq. ft.)
Westgate Centre
11521 West Gate Dr.
Grande Prairie, AB
Opening: June 2015
Edmonton (Windermere - 5,045 sq. ft.)
Currents of Windermere
5236 Currents Dr.
Edmonton, ON
Opening: August 2015
Celebrating over 30 years of selling toys and books to Canadians, Mastermind was founded by brothers Andy and Jon Levy, who wanted to offer shoppers a classic toy store experience. Both in-store and online (www.mastermindtoys.com), Mastermind carries a distinct collection of over 10,000 unique items from leading brands including the exclusive Hansa line of life-size and lifelike plush animals; the fashion-forward line of Our Generation Dolls, and the newest selection of LEGO and PLAYMOBIL. Cool construction toys by Meccano; creative craft kits by ALEX; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games and books that customers will find at this specialty toy retailer.
All new Mastermind locations will reflect the Mastermind brand's interior concept offering a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. Signature services include complimentary in-store gift wrapping and a variety of creative, value-added promotions that Mastermind customers have come to know and appreciate. All of these features will be complemented by a team of knowledgeable, friendly and hands-on toy experts.
SOCIAL MEDIA LINKS:
Facebook: Facebook.com/MastermindToys
Twitter: @MastermindToys #mastermindtoys
YouTube: YouTube.com/MastermindToys
Instagram: http://instagram.com/mastermindtoys
ABOUT MASTERMIND TOYS
Celebrating its 31st year in operation, Mastermind Toys is Canada's largest specialty toy and children's book retailer with 40 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton and Red Deer, AB; Langley, Coquitlam, and Abbotsford, BC. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit www.mastermindtoys.com.
SOURCE Mastermind Toys
Image with caption: "Mastermind Toys (CNW Group/Mastermind Toys)". Image available at: http://photos.newswire.ca/images/download/20150512_C4717_PHOTO_EN_16532.jpg
Beth Merrick, ZAZOU Communications, (416) 654-9881, [email protected], @zazoupr
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