MasterKey Alliance Launches Online Marketplace

Platform Connects Clients Directly with Canadian Corporate Housing Providers

SASKATOON, Sept. 28, 2015 /CNW/ - MasterKey Alliance's B2B online marketplace, designed to reshape the corporate housing industry in Canada, will be unveiled this week at the CERC Conference in Montreal, QC followed by the Global Workforce Symposium in Boston, MA.

Moving from an "ask and wait" to a "look and book" environment, MasterKey delivers best match housing solutions for their Key Client's unique requirements. By fully understanding location, budget, and critical-to-quality factors, the platform offers temporary housing solutions that meet the client's specific needs. With a platform that's intuitive, safe, and easy-to-use, clients are able to source, share and secure options quickly.

"Clients want the convenience of a single-source solution but also expect the same speed of service and cost-saving benefits of direct supplier contact," says Elle Crane, Vice-President, Business Development for MasterKey Alliance. "With our new platform, we put the very best corporate housing options at the client's fingertips and enable them to connect directly with the supplier, saving them time and money."

Additionally, the MasterKey platform removes the headache and guesswork for mobility professionals by presenting best match options instantly in the order of the guest's preferences.  Properties of interest can be compared easily and shared with the final decision maker.  Knowing that every MasterKey Alliance Member is fully vetted and their properties personally inspected to ensure they meet the highest service and quality standards, provides the added reassurance that they are making the right choice.

Donna Bergles, Director North America Alliances for Crown World Mobility has been among one of the first to get a sneak preview of MasterKey.  She calls the technology "An amazing tool and terrific solution to a resource stressed industry." 

For Alliance Members, the MasterKey platform ensures higher conversion rates than a bidding system or online booking engine, while keeping resource costs down. MasterKey client requests are pre-qualified to ensure that members are only contacted when the client has selected their specific property. Additionally, Alliance Members can refer business to other Members across Canada, providing their locally negotiated accounts with a national accommodation solution. 

"It's a win-win," says Executive Vice-President of MasterKey, Ron Waldman. "For our Alliance Members, they get access to more potential qualified customers than ever before. And for our clients seeking the best temporary accommodations in multiple markets across Canada, they now have one convenient, easy source they can trust: MasterKey."

"When we reached out to the best Corporate Housing brands in the industry and introduced them to MasterKey, they were blown away," states Crane. "The response has been phenomenal.  We're really tapping into an unmet need that the industry has been wanting for a long time."

"MasterKey Alliance's new generation of platform reflects the transformation taking place for today's corporate bookers," said Dan Henderson, President at DelSuites Toronto. "Being part of the MasterKey Alliance, we have the opportunity to seamlessly utilize a connected platform that radically improves the booking experience for national customers & Alliance members."

The cloud-based, game-changing service and platform is the brainchild of Gordon Doell, founder and CEO of The OBASA Group, a leader in corporate housing, commercial, and residential real estate development markets for the past 25 years.

"Being an industry leader today is in no way a security blanket to guarantee tomorrow's success," says Doell. "Today's truly successful companies must embrace Information Technology and leverage it in order to achieve great results.  MasterKey's e-commerce platform enables the Corporate Housing Industry to be competitively positioned within a highly mobile, hospitality industry."

To learn more, visit or call 1.844.MASTR.KY (627.8759)

About MasterKey Alliance
MasterKey is Canada's largest alliance of independently owned corporate housing brands offering an extensive portfolio of furnished accommodations across the nation. As the Industry's first e-commerce technology platform in Canada, MasterKey Alliance has changed the Corporate Housing Industry from an "Ask and Wait" to a "Look and Book" environment, benefiting both Alliance Members and Key Clients alike.

SOURCE MasterKey Alliance

Image with caption: "MasterKey Alliance (CNW Group/MasterKey Alliance)". Image available at:

Image with caption: "Elle Crane, Vice President business development of Master key Alliance (CNW Group/MasterKey Alliance)". Image available at:

For further information: Media Contact: Elle Crane, Vice-President, Business Development, MasterKey Alliance Inc.,, 1.844.627.8759


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