Masterfeeds Sponsors The Royal Agricultural Winter Fair's National Junior Beef Heifer Competition

4-H competition draws entries from across Canada

TORONTO, Sept. 23, 2016 /CNW/ - Canadian animal nutrition company Masterfeeds, an Alltech Company, announced today that it will become presenting sponsor of the Masterfeeds National Junior Beef Heifer Show (NJBHS), which will take place Friday,  November 4th and Saturday, November 5th in the Ring of Excellence at the 94th annual Royal.

"We're thrilled that Masterfeeds has stepped up to sponsor our premier youth beef show," says Charlie Johnstone, chief executive officer of The Royal Agricultural Winter Fair. "Masterfeeds has been a long-time supporter of Royal Beef shows through its sponsorship of the Masterfeeds Supreme Beef Champions.  By extending their support to the National Junior Beef Heifer Show, they give our youth exhibitors a memorable experience at a premier event."

About 350 4-H members from across Canada participate in the NJBHS as the culminating event to their 4-H year-long beef projects. The National Junior Beef Heifer Show will kick off livestock shows at The Royal this year and will be the inaugural event in the relocated and expanded Ring of Excellence.

"Masterfeeds is all about creating a strong future for Canadian farmers," says Rob Flack, president and CEO of Masterfeeds, "and there's no better place to start than with youth in agriculture. We're happy to lend our support to this great show.

We also appreciate the opportunity to support all the volunteers who put the Junior Beef show together each year," Flack adds. "They give so much of their time and effort to ensuring these young people have a great experience at The Royal."

"The Junior Beef committee at The Royal is very grateful to Masterfeeds for agreeing to sponsor the show," adds Charlie Johnstone. "Masterfeeds' generosity has given our hard-working committee and staff an extra incentive to put on the best show ever when The Royal opens on November 4.

About Masterfeeds

Since 1929, Masterfeeds has served farmers, ranchers and poultry producers through research-based animal feed diets, ingredient innovations and feed manufacturing technologies. Headquartered in London, Ontario, Masterfeeds is an Alltech-owned company. Masterfeeds employs more than 650 people, operating 22 locations, 14 feed plants which includes one dedicated poultry feed facility and Certified Organic plant, six premix facilities throughout Alberta, Saskatchewan, Manitoba, Ontario and Quebec, and two distribution centres. Masterfeeds markets animal nutrition products to farmers and ranchers through direct sales and an extensive 340+ dealer network. Masterfeeds offers bulk and bagged feeds, supplements, blocks and minerals, premixes, organic feeds, ration balancing, in-barn assessments as well as specialty animal feeds, equine and back yard animal feeds, and a complete pet food line. 

About The Royal

The Royal Agricultural Winter Fair is the world's largest combined indoor agricultural and equestrian show.  This year, The 94th Royal Agricultural Winter Fair runs November 4-13, 2016, in at Exhibition Place in Toronto. For competition schedules, live webcasting, results and to purchase tickets, please visit

Funding support for The Royal has been provided by the City of Toronto and the Government of Ontario

SOURCE Royal Agricultural Winter Fair

Image with caption: "Photo Credit: Nina Linton (CNW Group/Royal Agricultural Winter Fair)". Image available at:

For further information: Ginger Shewell, Media Profile,, 416-342-1802


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