Massively Creates Chilling Text-Based Story
to Promote Trailer on Kik
TORONTO, March 24, 2015 /CNW/ - Massively is pleased to announce the successful launch of its partnership with Kik Interactive Inc. The two companies have created an interactive text-messaging story game to support the launch of the Insidious: Chapter 3 full theatrical trailer, released on Tuesday, March 17, 2015.
Developed by Massively's creative team for new and long-time fans of the terrifying horror series, the adventure introduces Kik users to the character of Quinn Brenner, the new film's teenage heroine. The non-linear story allows Kik users to chat with Quinn and participate in a transmedia experience that reveals plot points and characters from the film. Focus Features releases Insidious: Chapter 3 nationwide on Friday, June 5, 2015.
Kik Promoted Chats allow users to connect with brands in a personal, one-to-one setting. Since launching in August 2014, more than 60 brands, including Funny or Die, Seventeen Magazine, Skullcandy and Vans, are seeing high engagement levels, and more than 10 million users have opted into a conversation with a brand.
Paul Gray, Kik Product Strategist, said, "In our first project with Massively, we built the most sophisticated Promoted Chats experience to date by connecting our users with fictional characters and immersing them in a story that will boost engagement for the movie. We're excited to partner with Massively on this project and future campaigns."
Russell Ward, President of Massively, added, "With a rapidly growing 200 million user base, this partnership with Kik allows Massively the opportunity to personally engage users in one-on-one chat conversations with characters they love."
In pre-launch tests, Kik users chatted with Massively's own Lord of Riddles game, sending more than 2 million text messages in response to Massively's brain teasers in fewer than four weeks.
Inspired by the idea that fans want to chat with characters they love, Massively draws from multiple choice adventures and alternate reality games. Users send and receive text messages to guide stories, receive clues, jokes and more.
To interact with Quinn and learn more about the movie, start a chat with "Insidious" on Kik.
About Massively Inc.
Massively is a content platform that merges traditional narrative with mobile chat to create interactive stories. Massively was launched in 2014 by the storytelling experts at House of Cool as a way to extend stories and engage audiences in a new and innovative way. For more information, visit http://getmassively.com
About Insidious: Chapter 3
Insidious: Chapter 3, the newest chapter in the terrifying horror series, opens domestically nationwide from Focus Features on Friday, June 5th, 2015. MPAA-rated "PG-13," Insidious: Chapter 3 stars Dermot Mulroney, Stefanie Scott, Angus Sampson, Leigh Whannell, and Lin Shaye, with the latter trio reprising their roles from the first two movies in the franchise. The Focus Features release is written and directed by Mr. Whannell, franchise co-creator. This chilling prequel, set before the haunting of the Lambert family, reveals how gifted psychic Elise Rainier (Ms. Shaye) reluctantly agrees to use her ability to contact the dead in order to help a teenage girl (Ms. Scott) who has been targeted by a dangerous supernatural entity.
SOURCE Massively Inc.
For further information: Heather Labonté, T: 416.700.6763, E: [email protected]