Masha Arrives in Mexico: Spin Master and Simba Dickie Group launch Masha and the Bear toys in Mexico

New range of popular license products now available in Mexico market

TORONTO, Oct. 18, 2016 /CNW/ - Spin Master Corp., ("Spin Master") (TSX: TOY) – a leading global children's entertainment company – and Simba Dickie Group are proud to continue their licensee partnership with Animaccord Animation Studio with a line of Masha and the Bear products available in Mexico.


The award-winning animated family series, Masha and the Bear, has made its Mexican broadcast debut, launching on the Televisa network, Channel 5. The enchanting animated program featuring a young girl and her friend, the bear, has captivated children around the world, airing in 120 markets and viewed more than a billion times on Youtube.

Spin Master and Simba Dickie Group's Masha and the Bear toy lines reflect the characters' emotional appeal and allow kids to recreate Masha's adventures at home. Available now at Liverpool in Mexico, the Masha and the Bear range includes plush toys, soft dolls and playsets.

"Animaccord's Masha and The Bear is an international sensation. We are thrilled that Spin Master's partnership with Simba Dickie Group will bring the franchise to life for fans in Mexico," said Ben Gadbois, President and COO, Spin Master Ltd. "We're committed to delighting our customers with fun, engaging toys and building our business through partnerships with evergreen properties, like Masha and The Bear, that will resonate with generations of fans."

The Spin Master line features:

Masha and the Bear Figures

Mex$    129.00

Snap N Fashion Masha – 6" Masha Doll

Mex$    559.00

Bear House Carry Case

Mex$    359.00

Animal Plush – Bear, Panda, and Rabbit

Mex$    279.00

2 Sided Masha Plush – Masha in Messy and Classic Dress styles

Mex$    489.00

Bellowing 14" Plush Bear

Mex$    649.00


The Simba Line features:

Masha and the Bear Doll

Mex$    229.00

Masha with Tricycle

Mex$    249.00

Medium Masha Doll

Mex$    399.00


About Spin Master
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs®, and 2016 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 64 TIA Toy of The Year (TOTY) nominations with 17 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia. 

About Simba Dickie Group
The globally successful SIMBA DICKIE GROUP was founded by Fritz Sieber and his son Michael on 1st May 1982 and is today one of the top five companies in the toy market. In 2015 the group achieved a turnover of EUR 616 million with 2,900 employees. The toy product range consists of more than 4,000 items.

The firms in the SIMBA DICKIE GROUP share a philosophy that can be summed up in five words: We love to make toys. This is the guiding principle linking all aspects of the day-to-day business. It is reflected in their core values: responsibility, reliability, innovation, quality and service.

About Animaccord Animation Studios
Animaccord Animation studio was founded in 2008 to produce animation projects and digital processing of visual data. We work in the field of classic 3D animation which allows us to produce animated films, television animation, computer games animation where there is a demand for vivid visual images.

Masha and The Bear™ is the first Russian animation brand which has the potential to connect with children all over the world thanks to its style and emotional appeal, generated by top-notch animation quality and amusing scenarios. The series tells the story of the unique relationship between the main characters.

SOURCE Spin Master

Image with caption: "Spin Master and Simba Dickie Group launch Masha and the Bear toys in Mexico (CNW Group/Spin Master)". Image available at:

For further information: please contact: Tara Tucker, Vice President, Global Marketing Communications, Spin Master Ltd.,


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