Mascom has Chosen X-tones - an RBT Solution by Bercut

SAINT-PETERSBURG, Russia, Nov. 25 /CNW/ - Mascom Wireless, the largest mobile operator and market leader in mobile telecommunications in Botswana, has selected Bercut to supply its Ring Back Tone solution.

According to results of the tender for the supply of a Ring Back Tone (RBT) solution, announced by Mascom, Bercut's X-tones was chosen as a solution to meet Mascom's requirements and provide a service that would ensure stable and increased revenue.

"Mascom continues to influence the advancement of mobile communications technology in Botswana, offering subscribers the most up-to-date services in order to strengthen this position. We have chosen Bercut X-tones for several reasons," remarked Mascom CEO Jose Vieira Couceiro. "We took into account the high service level promised by Bercut, which was proved by the references received from European telecommunications holding companies. The availability of the branch office in South Africa located close to us played a significant role as well. In addition we considered that Bercut aims at maximizing Mascom's revenue from this service and to provide an end-to-end solution that includes marketing consulting regarding development and management of the RBT service."

Bercut's expertise in the area of VAS is versatile and Mascom's choice confirms that, "We can provide the services that boost ARPU growth in any region of the world, which is proved by successful projects in Eastern Europe, the Middle East and Africa," remarks Evgeniy Zubakov, the Sales Development Director at Bercut Ltd.

X-tones is a personalized entertainment service that allows mobile subscribers to replace the standard Ring Back Tone (RBT) with melodies or voice messages for incoming and outgoing calls. The estimated additional revenue to be generated annually by the solution is $1.33 per subscriber. Bercut has carried out 19 installations of X-tones for RBT serving more than 70 million subscribers in 9 countries around the world.


For further information: For further information: Natalia Penkina, Head of Marketing Communications department, +7-812-327-32-33,

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