LOS ANGELES, Feb. 7, 2012 /CNW/ - Award-winning, multi-platinum singer Mary J Blige will be performing at a private pre-Grammy event on February, 9th 2012 to celebrate the partnership of Belvedere, the world's first super premium vodka and (RED)™.
The exclusive performance will be followed by a private party at Bardot, Los Angeles to help raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate HIV and AIDS in Africa.
In winter 2011, BELVEDERE (PRODUCT)[RED™] Special Edition bottle launched to raise proceeds for the Global Fund™ to fight HIV/AIDS. The (RED) inspired packaging will contain the same unadulterated and naturally smooth® Belvedere vodka enthusiasts have always enjoyed. 50% of Belvedere's profits from the global sale of (BELVEDERE)[RED] will contribute to the Global Fund.
Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT) RED, we'll be one step closer to an HIV / AIDS free generation in 2015."
Fans can watch the party build up and Mary J Blige's performance live via Facebook at approximately 10.45pm (PST). The event will be streamed to http://www.facebook.com/belvederevodka. Media can download images and B-Roll footage from the event at 6am Friday 10th February 2012, please visit http://www.epklink.com/BelvedereRedWithMaryJBlige
NOTES TO EDITOR
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere's distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka's taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.
For further information on (BELVEDERE)[RED]at the Grammy Awards 2012, visit http://www.facebook.com/belvederevodka
For further information:
Sabrina Lynch / Jane Shapiro, Mission Public Relations +1-310-384-5462, +1-212-361-9483, Email: [email protected]