Marla Schwartz, co-president of Benecaid, named one of Canada's Top Women

Schwartz debuts at number 31 on PROFIT W100 list

TORONTO, Oct. 14 /CNW/ - Marla Schwartz, co-president, Benecaid, was today named to the 11th annual PROFIT W100 ranking of Canada's Top Women Entrepreneurs by PROFIT Magazine. Schwartz appears on the list in the number 31 position.

"I'm thrilled to be part of a leadership team that has built Benecaid into a health benefits innovator," says Schwartz. "We're entering a perfect storm -- an aging population, less government health coverage, and a young workforce demanding more choice from employers. At Benecaid, our focus is giving Canada's small and medium-sized businesses a better way for providing health benefits. By doing so, we help them to be competitive in attracting and retaining the best people. We put employers and employees in control of their health benefits."

Schwartz has held a leadership role at Benecaid since she joined the company in 2005. In the past five years alone revenues at Benecaid have grown by almost 5,000 per cent.

"I am proud to be in the company of so many other accomplished entrepreneurs on the PROFIT W100 who are contributing to a vibrant, innovative economy," added Schwartz.

"The 2009 PROFIT W100 shatters the stereotypes about female business owners," says Ian Portsmouth, editor of PROFIT. "Canada's Top Women Entrepreneurs lead fast-growing companies in a broad array of business sectors. They're also innovative management thinkers and inspiring team leaders whose firms are particularly well positioned for the economic recovery."

About Benecaid

Benecaid is a health benefits administrator that provides cost-effective, customized plan management for small and medium-sized employers and the self-employed. Benecaid was founded by business people who knew there had to be a better way to provide health benefits. Its innovative approach delivers best-in-class programs while helping companies control costs.

With over 4,500 clients, Benecaid is one of the fastest growing administrators of employee health benefits in Canada.

About the PROFIT W100

Ranking Canada's Top Women Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the PROFIT W100 profiles the country's most successful female business owners. New for 2009 is the Up and Comers list, a ranking of 10 successful up-and-coming women entrepreneurs whose companies are still in the emerging phase. Published in the November issue of PROFIT and online at, the PROFIT W100 is Canada's largest annual celebration of entrepreneurial achievement by women.


For further information: For further information: Lisa Mills, Environics Communications, (416) 969-2831,

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