Boosts Visibility & Revenue: A Content Distribution Case Study

TORONTO, Feb. 2, 2016 /CNW/ - is the most comprehensive collection of market intelligence products and services on the Web, offering reports from over 720 top publishers. With the help of a content distribution program devised by PR Newswire, CNW's parent company, saw a significant increase in engagement and website traffic.

Results of the content distribution program include:

  • Sales revenue directly tied to news release traffic was 73% of total program cost
  • 18,000+ postings of releases on news and other content sites
  • News releases received 260% more website traffic
  • Releases produced first page search results on key unbranded search terms
  • 300+ engagements with the releases (shares, re-tweets, etc.)


"PR Newswire succeeded in providing us wide distribution to a large number of media sites. It is encouraging that we are being picked up by a number of relevant trade outlets in addition to the major news networks". – Paul Rickets, Director of Marketing, updates their collection daily, which gives them a consistent flow of new content. They are constantly looking for new ways to increase their brand awareness and drive visibility, engagement and revenue. PR Newswire's Content Distribution Program focused on frequent distribution (67 news releases in a two-month period) to determine the most favorable distribution frequency.

In addition to this, PR Newswire created a set of best practices specifically for to ensure the content being distributed by PR Newswire was maximizing its potential to deliver the best overall results.

For a detailed look at this case study and how PR Newswire, CNW's parent company, helped boost visibility and revenue, download for FREE today, Boosts Visibility & Revenue: A Content Distribution Case Study.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "How increased visibility & revenue with PR Newswire (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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