Mark Ayer joins CROSSMARK Canada as Senior Vice President of Customer Development

PLANO, Texas and MISSISSAUGA, Ontario, April 17, 2017 /CNW/ -- Eighteen months ago CROSSMARK Canada introduced a new strategy designed to drive faster sales growth and greater efficiencies for retailers and manufacturers. The company has made significant investments and not wavered from its commitment to a "Smarter Way, Faster Growth" platform. With recent signings and a healthy pipeline of potential new business, CROSSMARK Canada enters the new year poised to build on recent successes and deliver solid performance for all of our Business Partners.

"I am pleased to welcome Mark Ayer to CROSSMARK Canada as our new Senior Vice President of Customer Development. We are very excited to have someone of Mark's experience, knowledge and deep understanding of the Canadian retail landscape," says CROSSMARK Canada President & CEO, Christopher S. Terrio. "His 28 years of Sales & Marketing experience within CPG and the Food & Beverage Industry will allow CROSSMARK Canada to increase its presence and selling capabilities in the Grocery, Mass, Club & Drug Channels nationally and provide a Smarter Way, Faster Growth for all of our Business & Retail Partners."

Ayer began his career as a Sales rep in 1989 with Kraft Canada. He spent the next 15 years progressing through various roles in the Sales organization before leaving for Gillette in 2004 where he served as VP Sales and Country Manager. He joined Procter & Gamble in 2005 and spent the next five years in Marketing and Sales leadership roles in Canada and Asia before becoming VP Sales for P&G Canada in 2010. Mark rejoined Kraft Canada in 2014 to lead the Canadian Sales organization and was appointed General Manager Foodservice following the merger with Heinz. 


CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.

CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.



For further information: CROSSMARK, Eileen Weber, 214-557-1160,,

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