Research Development for the Canadian Economic Impact Study 3.0
TORONTO, June 27, 2013 /CNW/ - Maritz Research Canada, part of a full-service global research company, has
been chosen by Meeting Professionals International (MPI) as its
research partner to undertake the current Canadian Economic Impact
Study - (CEIS) 3.0 - a year-long study to measure the impact of
meetings activity on Canada's economy. Maritz Research was MPI's
partner for the inaugural CEIS study released in 2006, and the 2009
update. The work has become a landmark study, having quantified the
multi-billion dollar contribution of meetings activity on the Canadian
economy and detailing the meetings sector industries. This CEIS 3.0
will springboard off of the original CEIS report by taking a national
and regional focus to aid meetings-related business decisions at the
provincial and local levels.
"The CEIS 3.0 will provide meetings and events professionals the ability
to reference a credible source, when discussing the impact of meetings
on the economy. Furthermore, knowing the local impact of meetings will
support and empower sound business decisions," says Rita Plaskett,
project chairwoman, CEIS. "Our objective is to provide context and
understanding of how local meeting and events activity impacts the
broader national picture, and we are proud to work with Maritz Research
Canada to bring this impact research to the market."
"We are proud of our involvement in creating this landmark study and
we're honored to work with MPI to create the latest edition of this
pioneering research," says Bob Macdonald, president & CEO, Maritz
Canada. "This is important to the Maritz family of companies, because
meetings and market research have been a part of our DNA for fifty plus
years, and the data is so important to our clients and to the entire
Canadian meeting industry."
By including a regional focus to complement the national focus in the
new study, the results will be more actionable and directly meet the
needs of local stakeholders. It will also address the share of GDP,
employment, salaries/wages, and taxes at local, regional and provincial
levels. The study is scheduled for completion in 2014, and the findings
will be shared with meetings professionals, the broader tourism sector,
government agencies and the general public.
About Maritz Research Canada
As one of the world's largest marketing research firms, Maritz Research,
a unit of Maritz, helps many of today's most successful companies
improve performance through a deep understanding of their customers,
employees and channel partners.
Founded in 1973, Maritz Research offers a range of strategic and
tactical solutions concentrating primarily in the automotive, financial
services, hospitality, technology, restaurant and retail industries.
The company has achieved ISO 20252 registration, the international
symbol of quality. It is a member of CASRO, ESOMAR and MRA. With
offices throughout North America, the UK, Germany and China, Maritz
Research specializes in customer experience measurement and management.
Maritz Research Canada, a wholly-owned unit of Maritz Research, focuses
on delivering insights that enables clients to improve their brand,
garner greater market share, offer an improved customer experience, and
ultimately foster true loyalty.
For more information, visit www.MaritzResearch.com or contact us at 1-877-4MARITZ. Check out the Maritz Research blog at www.soundcheckblog.com
Meeting Professionals International (MPI), the meeting and event
industry's largest and most vibrant global community helps our members
thrive by providing human connections to knowledge and ideas,
relationships, and marketplaces. MPI membership is comprised of more
than 21,000 members belonging to 71 chapters and clubs worldwide. For
additional information, visit www.mpiweb.org
SOURCE: Maritz Canada Inc.
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