Marcil stores to adopt the RONA banner at the end of February
09 Jan, 2018, 10:31 ET
- RONA continues to expand with the addition of the 17 Marcil stores
- Marcil customers to have access to an enhanced products and services offering
BOUCHERVILLE, QC, Jan. 9, 2018 /CNW/ - Lowe's Canada announced earlier today that the 17 Marcil stores located in Quebec will be converted to the RONA banner on February 26. This decision furthers Lowe's Canada's vision to make RONA the #1 banner in the building centre market (small to medium stores, also known as "proximity stores") in the country.
"We are committed to RONA and the proximity building center model as one of Lowe's Canada pillar of growth," said Serge Éthier, Executive Vice-President of RONA Proximity. "RONA and Marcil operate in the same market segment, have complementary locations, and both serve a large client base of contractors and pros. It was therefore natural to combine the strengths of both banners. This decision will allow us to maximize our products and services offering to Marcil retail and professional customers, while simplifying our operations," he added.
Starting February 26, consumers who used to shop at Marcil will see the product selection available to them double, going from approximately 20 000 items to more than 40 000 products available in store and on rona.ca. In addition, they will benefit from the introduction of new product categories, such as home appliances and a wide seasonal department, as well as from a transactional website that will not only let them consult the product catalogue and verify store inventory, but also order online and collect their items in store or have them delivered by truck.
« We are happy to fuel RONA's growth with the addition of these 17 stores and their seasoned teams, and we are impatient to show the Marcil customers the numerous advantages of the RONA banner," concluded M. Éthier.
Created in 1939, RONA is a banner of Lowe's Canada, one of Canada's leading home improvement company. Spanning the entire country, its vast network of more than 430 stores includes both corporate stores and independent affiliated dealers. Known for its large in-store and online product selection as well as for its installation services, RONA also provides expert support and advice to its retail and pro customers for their building and renovation projects. For more information, visit rona.ca or follow us on Twitter, Facebook, and Instagram.
About Lowe's Canada
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada, and Mexico. Lowe's and its affiliated businesses logged sales of US$65.0 billion in fiscal 2016 while operating and serving more than 2,370 home improvement and hardware stores and employing over 290,000 people Based in Boucherville, Quebec, Lowe's Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 600 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe's, RONA, Réno-Dépôt, Marcil, Dick's Lumber, and Ace. Together they have over 25,000 Canadian employees, as well close to 5,000 more employed by RONA's independent affiliates. To learn more, visit Lowes.ca.
SOURCE Lowe's Canada
For further information: Valérie Gonzalo, Media Relations, Lowe's Canada - RONA, 514-626-6976, [email protected]
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