Promoting social change through support of the bullying prevention movement
BURLINGTON, ON, Feb. 17, 2016 /CNW/ - In support of Shaw Communications' #PinkShirtPromise campaign, Post-it® Brand* and Mapleview Shopping Centre are embarking on an initiative to end bullying in Canada.
From February 17th to 24th, guests will be invited to write a promise to help end bullying and post their positive message on the Post-it Pink wall located beside Guest Services, on the lower level. For every promise posted on the wall from February 17th to 24th Mapleview will donate $1 to ROCK: Reach Out Centre for Kids, up to $5,000 to help end bullying in our community. On February 24, Pink Shirt Day, Mapleview will invite everyone to wear a pink shirt and visit the display to support the cause. In celebration of all things pink, Mapleview will be greeting participants with treats and a fun giveaway.
Throughout the campaign, each promise made using the #PinkShirtPromise hashtag on Twitter, Instagram, and Facebook will be eligible for a chance to win an ET Canada Experience, which includes transportation to and from Toronto and two nights hotel accommodation, and a $1,500 dollar shopping spree at a participating shopping centre.
"By taking part in Pink Shirt Day and raising awareness through the #PinkShirtPromise campaign, Mapleview is actively promoting kindness, solidarity, and tolerance," said Rita Donnelly, General Manager, Mapleview Shopping Centre. "We always look for new and better ways to actively support causes that can make a difference in the community."
Bullying, whether online, at school, or at work, affects people of all age groups, backgrounds, and genders. According to the Canadian Institutes of Health Research, 40% of Canadian workers experience bullying on a weekly basis and 47% of Canadian parents report having a child victim of bullying.
*Post-it is a trademark of 3M, used under license in Canada.
About Pink Shirt Day and #PinkShirtPromise
Created by Shaw Communications, #PinkShirtPromise is an initiative for social change in support of the bullying prevention movement in Canada aligned with Pink Shirt Day. The tradition of wearing pink shirts emerged in September 2007, after a Nova Scotia high-school student was bullied for wearing a pink shirt to school. Soon after, two grade 12 students organized their schoolmates to wear pink in solidarity. Since then, Pink Shirt Day has gained momentum across Canada to help put an end to bullying. #PinkShirtPromise is proudly supported by the Shaw Kids Investment Program. For more information about the initiative and the contest, please visit shaw.ca/pinkshirtpromise
About Mapleview Shopping Centre
Mapleview Shopping Centre is a premier regional shopping destination with a trade area population exceeding 1,000,000. With the most sought after brands from Apple to Zara, Mapleview's retail environment is unparalleled. Ideally positioned in Burlington, Ontario, just 45 minutes west of Toronto, the centre enjoys excellent accessibility and visibility from major commuter arteries including the Highways 403, 407 and the QEW. The centre services the rapidly growing cities of Burlington, Hamilton, Milton, Oakville and the Niagara region.
SOURCE Mapleview Shopping Centre
Image with caption: "Mapleview Shopping Centre (CNW Group/Mapleview Shopping Centre)". Image available at: http://photos.newswire.ca/images/download/20160217_C8034_PHOTO_EN_621873.jpg
For further information: Media contact: Mapleview Shopping Centre, Phone number : 905-681-2900 ex 225; Nicole Camara, Marketing Director, firstname.lastname@example.org