Manage the message - and your reputation

CNW kicks off its 2010 Breakfast with the Media event series with a session for PR spokespeople

TORONTO, Feb. 24 /CNW/ - CNW invites PR spokespeople to a Breakfast with the Media event on Friday, March 5, 2010, that features two leading message managers: former Global TV reporter Stu McNish and U.S. military advisor, John Stufflebeem. During this one-hour discussion, Stu and John will share the secrets of managing your corporate reputation by effectively engaging the media.

"With the advent of social media and a 24-hour news cycle, an organization's reputation can be called into question at any moment," said Carolyn McGill-Davidson, CNW's president and CEO. "We are proud to offer our clients the tools to continuously manage their reputation, whether by communicating to their audiences, tracking this communication using our MediaVantage, or by learning best practices for direct interaction with the media."

At this Breakfast with the Media event, PR spokespeople can learn:

    -   how to manage your reputation by determining the right message to
    -   how to develop messaging you can own;
    -   how to practice; and most importantly,
    -   how to negotiate and control the terms of engagement.

The event will also be webcast live from Toronto beginning at 8:00 am and available in archive on our website following the event.

For more information and to register to attend the breakfast or webcast, visit The presentation will be made in English only.

About CNW

CNW is celebrating 50 years of connecting organizations to relevant news and information consumers. More than just a newswire service, CNW offers communications and disclosure services designed to help clients work more efficiently and meet their objectives. CNW's strong relationships within the media, investment, PR and IR communities have made its Breakfast with the Media event series popular with clients since 1992.

SOURCE Canada NewsWire Ltd.

For further information: For further information: Amanda Laird, Communications Specialist, CNW Group,,

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