TORONTO, Sept. 1, 2015 /CNW/ - Canadian retailer RW&CO. is excited to announce the recruitment of Montreal Canadiens defenseman and alternate captain P.K. Subban and his brothers Jordan (defenseman, Vancouver Canucks) and Malcolm (goaltender, Boston Bruins) as well as proud dad Karl as the new faces of its Men's Fall 2015 Suiting Campaign. The puck drops in all RW&CO. stores across Canada and online at rw-co.com on September 14, 2015.
After more than two decades in the menswear arena, RW&CO. is looking to take an offensive stance on suiting with this power play, showcasing the brand's polished cool menswear selection by drawing on the Subban men's bold sense of style. "The official off-ice uniform, the suit is synonymous with power and prestige," says Rita McAdam, Vice President of Marketing and Visual Presentation for RW&CO. "The Subban men embody those values. They are exemplary of ambition, hard work and success, but also of confident self-expression. By showcasing their bold, sharp style, we hope our male customer will see that just like their hockey heroes, they too can be at the top of their game."
Indeed, this campaign will communicate that there is a suit for every man, illustrated in the way that each Subban man wears his suit. Consisting of twelve suits in two fits (the Miles fit and the Preston fit), the athlete-approved collection is the jumping point for a versatile wardrobe that can be at once fun and sophisticated, especially when mixed and matched with the wide array of shirts and accessories to show off one's individual style and personality, a key aspect of suiting.
"The pre-game suit is where my passion for fashion started," recalls P.K. Subban, Montreal Canadiens defenseman. "The suit allowed me to express my personal style, all while looking professional. That's fashion—you can make your own fashion. Being an ambassador for RW&CO.'s Fall collection and communicating the importance and versatility of the suit to men, especially young male athletes who are just now being introduced to suiting, is something that I'm proud to add to my roster."
RW&CO. Fall 2015 Suiting: Suit Up, It's Game Time!
The RW&CO. suit is offered in two fits: the Miles fit and the Preston fit. The Miles suit is urban and trendy, featuring a slim fit with sleek lines. The blazer is tailored to the body and the pant sits below the waist and has a slim leg. It's perfect for men who are looking for a more fashionable look who wish to be noticed from the boardroom to the urban playground. The Preston suit has a tailored fit boasting simple lines. The blazer has a semi-fitted silhouette and the pant sits at the waist and features a tailored straight leg. Modern and versatile, the Preston suit will see every man through any meeting or life event coming his way.
"Suiting is all about fit," says Malcom Subban, Boston Bruins Goaltender. Clear and simple. His brother Jordan Subban, Vancouver Canucks Defenseman, has a different opinion. "Details are what make a suit great," he says. "As much importance we place on the blazer and the pant should be put toward details, right down to the cuff links." RW&CO. shares both viewpoints.
From the quality of fabrics to the functional features with a fashionable twist, including contrast lining, colour stitching, patterned lapels and integrated pocket squares, every detail has been carefully thought out to offer the best-in-class suit, inside and out. That refined yet playful aesthetic is reflected in the selection of shirts, which come in a wide array of colours and prints so that every man can wear his style on his sleeve. The fun accessories, including ties, bow ties, cuff links, tie bars and pocket squares, bring that finishing touch to any look.
"The suit is bold, and that's how my boys play," exclaims Karl Subban, a.k.a. The Ultimate Hockey Dad. "It tells a lot about who you are and where you're going. The suit helps to make you, but you also make it."
The Fall 2015 Men's Suiting Collection is available in shades of teal, grey, burgundy and neutrals. Prices range from $298 to $448 CAD for a full suit. Blazers range in size from 34 to 44 and also come in short, regular and tall lengths, while shirts range in size from XS to XXL with 13" to 18.5 " neck measurements and are offered in three fits (regular, slim and fitted). Pant sizing goes from 28 to 38 with a length of 34 that can be tailored shorter or longer.
The entire collection will be available exclusively at RW&CO. stores across Canada and online at rw-co.com as of September 14, 2015.
ABOUT RW&CO., A DIVISION OF REITMANS (CANADA) LIMITED
RW&CO. offers fashions catered to men and women who take pride in looking sharp on all occasions. With curated collections of well-crafted city wear featuring a strong attention to detail, the company is dedicated to style, fit and fashion. RW&CO. operates just over 80 stores averaging 4,500 sq. ft. in premium locations in major shopping malls across Canada, as well as online shopping at rw-co.com.
ABOUT REITMANS (CANADA) LIMITED
Reitmans (Canada) Limited is Canada's leading specialty fashion retailer. Founded in Montreal in the early 1900s by Herman and Sarah Reitman, the Company today employs 10,000 Canadians and operates over 800 stores across Canada through its banners Addition Elle, Penningtons, Reitmans, RW&CO., Thyme Maternity and Smart Set. Reitmans (Canada) Limited promotes women's health and welfare through its various community initiatives. Reitmans (Canada) Limited is a publicly traded company listed on the Toronto Stock Exchange (TSX: RET, RET-A). For more information, visit the company's website, www.reitmanscanadalimited.com.
SOURCE Reitmans (Canada) Limited
Video with caption: "The Subban Men in RW&CO. - The Pre-Game Warmup - Go behind the scenes as the Subban family suits up for their big game as the new faces of Canadian retailer RW&CO.'s Fall 2015 suiting campaign.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150901_C1591_VIDEO_EN_487677.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20150901_C1591_PHOTO_EN_487677.jpg&order=1&jdd=20150901&cnum=C1591
Image with caption: "The Subban Men in RW&CO. - Suit Up, It's Game Time! Montreal Canadiens defenseman and alternate captain P.K. Subban and his brothers Jordan (defenseman, Vancouver Canucks) and Malcolm (goaltender, Boston Bruins) as well as proud dad Karl (retired school principal) are the new faces of Canadian retailer RW&CO.'s Fall 2015 suiting campaign. (CNW Group/Reitmans (Canada) Limited)". Image available at: http://photos.newswire.ca/images/download/20150901_C1591_PHOTO_EN_487651.jpg
Image with caption: "When it comes to fashion, P.K. Subban plays offense. (CNW Group/Reitmans (Canada) Limited)". Image available at: http://photos.newswire.ca/images/download/20150901_C1591_PHOTO_EN_487654.jpg
For further information: Québec RW&CO., Cintia Hudon, firstname.lastname@example.org, 514-384-1140 #4832; English Canada ASC Public Relations, Meaghan Moroz, email@example.com, 647-477-5909