Major Investment in Montreal - 50th Cage aux Sports to Open this Fall

MONTREAL, Aug. 24 /CNW Telbec/ - The popular La Cage aux Sports chain of restaurants is proud to announce the opening of its 50th outlet in the fall of 2010, at Place Versailles. The latest Cage aux Sports will be located on the second floor of the shopping centre.

"For our 50th branch, we looked for an ideal site in the Montreal region. Place Versailles was just right. We are pleased with this location which gives us better coverage of the Greater Montreal Area," indicated Jean Bédard, President and Chief Executive Officer of Sportscene Group Inc.

The scale and height of the premises will create an outstanding ambience in this Cage with space for more than 400 people. Facing Sherbrooke Street, the terrace will be able to seat some 80 fans. The indoor mezzanine will be fitted out to welcome several groups in an intimate and friendly setting. Of course, the ceiling of the Place Versailles Cage will display the traditional Cage plane and the decor will be sports-themed.

Unmatched Customer Experience

La Cage aux Sports will invest significantly in its facilities to offer a top-quality customer experience. Everything will showcase the latest trend, from its menus and bar offering to the overall technological package. The outlet will feature some 50 plasma televisions, seven giant high-definition screens and a video wall. The Cage will also be equipped to present events or content in 3D.

"We want this restaurant to be historic and a springboard toward the Cage of the future. With our 50th outlet, we will enhance our leadership in the theme-oriented resto-bar segment and raise the customer experience standards in the Montreal area," added Jean Bédard.


La Cage aux Sports is seeking dynamic individuals to build a winning team. There are several positions to be filled for the upcoming opening, notably in management. The jobs are posted under Emplois on La Cage aux Sports' website ( Those interested in applying can do so either directly via the Emplois site or by sending an email to, specifying for which job(s) they wish to apply.

Monitoring of the Work on, Facebook and Twitter

The work is under way and the pace will intensify in the coming weeks. As of September 7th, customers will be able to follow the advancement of the work at as well as on La Cage aux Sports' Facebook page and Twitter account.

New Acquisition at Sportscene

This September, Sportscene Group Inc. will welcome Michel Lanctôt as Vice-President and Managing Director of La Cage aux Sports. Having held the position of Vice-President, Marketing at Uniprix until just recently, Mr. Lanctôt has also worked at Danone and Saputo.

"I am convinced that his addition to our team will contribute to the growth of La Cage aux Sports' restaurant chain," concluded Jean Bédard.

SOURCE Sportscene Group Inc.

For further information: For further information: David Messier, 450 645-1074 (office), 514 347-0134 (cell.),; Marie-Joël Desaulniers, 450 645-1070 (office),

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