TORONTO, Oct. 15, 2014 /CNW Telbec/ - The Canadian Furniture Show, previously known as The Canadian Home Furnishings Market or TCHFM, will introduce a series of new features when the event is held from Thursday, June 4 to Sunday, June 7, 2015. Pierre Richard, the President and CEO of the Show, announced at a launch event held earlier today, that several major changes will be implemented to ensure the event's sustainability and growth.
In addition to a new name and logo and moving the date from January to June, one of the main changes being planned for the 2015 Show is opening the event to consumers, on Sunday, June 7. "Holding a consumer day became a must in order to ensure the revival of the Show, attract new exhibitors, and enhance the visibility of the event as well as the entire Canadian industry," stated Mr. Richard. "This is a choice favoured by some of the major European shows. For many potential exhibitors, including some of the big furniture and appliance manufacturers, a consumer day is a highly desired asset. Having such a day provides exhibitors with a unique opportunity to communicate directly with consumers, to see first-hand how they react to their products, and to get some exposure for their brand."
The renewal efforts began after the January 2014 Show, when surveys, interviews and discussion groups were conducted with some 550 industry respondents. A National Advisory Committee was also created, bringing together 15 professionals from different sectors of the industry and from various regions of the country. The Committee prioritized solutions to address the main issues, which included attracting new exhibitors and visitors, and enhancing the visibility of the event and the Canadian industry.
Among the changes, a major shift toward making the event more inclusive is in the works. This means that in addition to exhibitors set up at The International Centre for the four-day event, this year's Show will include an increased participation from surrounding permanent and temporary outside showrooms. Following the model of High Point Market, whose exhibition value in the main buildings is enhanced by the participation of outside showrooms spread out over several kilometres in the vicinity, the Canadian Furniture Show will be even bigger, which will attract more visitors who will be offered a wider selection of products. This added value will increase significantly the exhibition floor space.
Other new features of the 2015 Show include extended hours of operation on Saturday evening and a redesigned floor plan, providing visitors with a reinvigorating experience. "We are convinced these major changes, which the industry has called for, will enable us to ensure the relaunch and sustainability of the Show over the coming years," said Mr. Richard. For all the details, please go to canadianfurnitureshow.com.
The Canadian Furniture Show has been held since 1972 and is produced by the Quebec Furniture Manufacturers Association. The only furniture show in the country and the 7th largest trade show in Canada, it brings together industry professionals, manufacturers, retailers, designers, importers, and suppliers from Canada, the United States and all over the world, to display their latest collections and trends. It is the place where buying decisions are made for the entire Canadian furniture industry. The Show welcomes more than 300 exhibitors, including more than 50 Canadian furniture manufacturers, and some 7,000 trade visitors.
Image with caption: "Canadian Furniture Show (CNW Group/Association des fabricants de meubles du Québec)". Image available at: http://photos.newswire.ca/images/download/20141015_C1524_PHOTO_EN_6710.jpg
SOURCE: Association des fabricants de meubles du Québec
Nathalie Lessard, Communications Director, 514 866-3631, extension 209, [email protected]
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