Mad Radish co-founder David Segal on how Canada got it right with the New Food Guide - and why Canadian businesses need to adapt to meet consumers' changing needs
OTTAWA, Jan 23, 2019 /CNW/ - Canada's Food Guide got a major overhaul this week, with plant-based foods at the centre of the plate, something the co-founder of Mad Radish applauds in a big way.
In 2016, David Segal left DAVIDsTEA, the company he had founded, to pursue his mission to change the way Canadians eat. Two years ago, he opened Mad Radish, a chain of salad shops with an ingredient focused, chef-driven menu chock-full of veggies, grains and proteins - many of which are plant-based. Today, Mad Radish has locations in Ottawa and Toronto - with plans in place for a national roll-out.
A major motivator for Segal? The difficulty he faced trying to find crave-worthy, healthy, on-the-go options when he was on the road with DAVIDsTEA. And he believes that following the new food guide will remain challenging for Canadians if offering great tasting, healthy food isn't more of a priority for Canadian brands and businesses.
"Diet is the most important health issue of our time," explains Segal. "Canada's new food guide offers forward-thinking recommendations that will help Canadians eat better, every day. But trying to find a meal that meets those guidelines when you're grabbing a quick bite on the go is really, really hard - that's something that we need to come together and work to change."
David Segal is available for media interviews to discuss the new Canada Food Guide, his ongoing mission to change the way Canadians eat and the need for corporate Canada to make healthy food more accessible for all Canadians.
Who: |
David Segal, co-founder, Mad Radish |
Where: |
Interviews can be conducted by phone, in-studio in Ottawa or on-site at |
When: |
Wednesday, January 23 or Thursday, January 24 |
SOURCE Mad Radish
To book an interview, please contact Lisa Pasquin at [email protected] or 647-969-7444.
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