Healthy options added to convenient grab-&-go menu
VANCOUVER, Feb. 28, 2012 /CNW/ - The Heart and Stroke Foundation Health
Check program and Mac's Convenience Stores are helping British
Columbians be healthy on the go. In an innovative pilot project, Mac's
Convenience Stores is offering three Heart and Stroke Foundation Health
Check entrees in all of its 57 British Columbia locations. These
grab-and-go options identified with the Health Check logo will make it
easier for hurried consumers to make a healthy choice.
"We are pleased that Mac's stores are offering healthy options to their
customers," says Diego Marchese, CEO, BC & Yukon, Heart and Stroke
Foundation. "We know people want to eat healthy but they are often
pressed for time and this is one more way we can help them make healthy
choices wherever they are."
Healthy Families BC strongly supports such initiatives as part of its
healthy eating strategy.
"Making the healthy option the easy choice will help families eat better
while they are on the go," said Health Minister Michael de Jong. "I
congratulate Mac's Convenience Stores and thank them for following
through on commitment to support our Healthy Families BC program."
Mac's will be featuring three entrees produced by Mava Foods, a Richmond
based company that prides itself on providing its customers with
healthy, locally-sourced fresh foods. The entrees which meet the
Health Check criteria include:
Szechuan Beef with Vegetables and Rice
Hearty Alberta Beef Stew
Curry Vegetable Stew with Tofu and Rice
"Being able to provide these healthy and tasty options at our stores is
very exciting," says Kelly McGuire, Vice President Operations, Western
Canada, Mac's Convenience Stores. "We're pleased to offer healthy
convenient ready-to-eat foods as another option for busy families."
Mac's is part of the Healthy Convenience Store initiative launched in
August 2011; it is collaboration between the Province of British
Columbia and the Western Convenience Store Association (WCSA).
In Canadian Restaurant and Foodservice Association's 2011 Canadian Chef Survey, nutrition and health is ranked third in the Top 10 Hot Trends.
The Food Marketing Institute's report 2010 U.S. Grocery Shopper Trends shows that 47 percent of shoppers are interested in freshly prepared,
heat-and-serve food to take home
About Mac's Convenience Stores Inc
Mac's Convenience Stores Inc. is part of Alimentation Couche-Tard Inc.,
who is the leader in the Canadian convenience store industry. In North
America, Couche-Tard is the second largest independent convenience
store operator in terms of number of stores. Couche-Tard currently
operates a network of 5,906 convenience stores which include 4,128
motor fuel dispensing, located in eleven large geographic markets,
including eight in the United States covering 43 states and three in
Canada covering all ten provinces. Some 53,000 people are employed
throughout Couche-Tard's retail convenience network and executive
About Health Check
Health Check is one way the Heart and Stroke Foundation helps Canadians
make healthy choices. All Health Check items meet nutrient criteria
developed by the Foundation's registered dietitians based on
recommendations in Canada's Food Guide. Health Check works directly
with food companies and restaurants to improve the food supply by
challenging them to meet stronger nutrient criteria and offer Canadians
more healthy choices. Health Check is the only non-profit, independent,
and neutral food information program in the country. For more
information on Health Check as well as healthy eating resources, tips
and recipes visit healthcheck.org.
About Healthy Families BC
Healthy Families BC is a $68.7 million initiative that supports healthy
eating, healthy lifestyles, helping families and communities make
healthy choices and giving the most vulnerable B.C. children a healthy
start in life.
SOURCE HEART AND STROKE FOUNDATION OF CANADA
For further information:
Ministry of Health
(250) 952-1887 (media line)
Health Check Program
(613) 569-4361 ext 351
Mac's Convenience Stores
(403) 974‐5400ext. 378