Market leading website praised for rich features, content and design
TORONTO, April 23, 2015 /CNW/ - A completely revitalized website launched by Mackenzie Financial Corporation (Mackenzie Investments) last October has been ranked #1 by asset manager research and consultant firm, kasina.
The evaluation by kasina, a DST company providing consulting and forward-looking research to the asset management industry, was revealed in a study – Optimizing Opportunities for Canadian Asset Manager Websites – that reviewed 11 Canadian mutual fund websites for financial advisors from December 2014 to February 2015.
According to the report, mackenzieinvestments.com was given top ranking for the best overall quality, the best features and top content. Mackenzieinvestments.com was noted as having a clean design and simple navigation, business planning advice for advisors, nicely laid out fund profiles with a great deal of information, interactive charts that allow users to customize time periods, timely news and insights and the ability to operate seamlessly over any device.
The study notes:
"Mackenzie Investments' cleanly designed, visually appealing site invites users to explore its thought leadership and products without requiring registration...With its website, Mackenzie is clearly determined to be a preferred provider and business partner for advisors."
Mackenzie Investments' website was also celebrated for displaying a level of technical detail not found at other firms, for example, fund risk measures including Sharpe Ratio.
The Mackenzie LIVE IT microsite was highlighted as a good example of client education that introduces brand expertise in areas of concern such as generating income or managing taxes.
Mackenzie launched the new leading-edge website last fall to meet the changing needs of Canadian financial advisors. According to the Mackenzie Investments Advisor Online Report, advisors value personalized and high-quality content that is easily shared with clients, and they rely on mobile, and use social media, which is quickly becoming a critical business tool.
"We wanted to deliver to financial advisors an online experience that would surpass their expectations and we are pleased kasina has validated the superior digital experience we created," said Jeffrey R. Carney, President and Chief Executive Officer. "We have had many advisors tell us how pleased they are with the new design and how it helps them to serve their clients."
The kasina study involved a review of 11 Canadian mutual fund websites for financial advisors from December 2014 to February 2015. For website reviews, kasina uses a proprietary, three-part methodology to evaluate availability, quality and user scenarios.
Mackenzie Investments was founded in 1967, and is a leading investment management firm providing investment advisory and related services. With $74.6 billion in assets under management as at March 31, 2015, Mackenzie Investments distributes its investment services through multiple distribution channels to both retail and institutional investors. Mackenzie Investments is a member of the IGM Financial Inc. (TSX: IGM) group of companies. IGM Financial is one of Canada's premier financial services companies with over $148 billion in total assets under management as at March 31, 2015. For more information, visit mackenzieinvestments.com.
SOURCE Mackenzie Investments
Image with caption: "Mackenzie Investments Website Ranked #1 by kasina (CNW Group/Mackenzie Investments)". Image available at: http://photos.newswire.ca/images/download/20150423_C4445_PHOTO_EN_14644.jpg
Image with caption: "Mackenzie Investments logo (CNW Group/Mackenzie Investments)". Image available at: http://photos.newswire.ca/images/download/20150423_C4445_PHOTO_EN_14643.jpg
For further information: Trish Tervit, Director, Communications and Media Relations, Mackenzie Investments, 416-967-2166, [email protected]