TORONTO, May 30, 2018 /CNW/ - M∙A∙C Cosmetics, a Canadian-born brand and now the world's leading makeup authority, announced a new partnership with SEPHORA Canada today, uniting two pioneers in the beauty retail landscape. As of Fall 2018, an assortment of MAC's best-selling products, including seasonal launches and collaborations, will be available online at Sephora.ca.
This partnership will offer Canadians even more access to M∙A∙C's vast assortment of product offerings, including Canada's #1 prestige Foundation and Lipstick*. As a trailblazer in cutting edge beauty, M∙A∙C will continue to place artistry, inclusivity and social activism at the heart of the brand within the SEPHORA environment.
"Both M∙A∙C and SEPHORA have built such strong and diverse beauty communities in Canada; bringing the two together is a pivotal moment," said Philippe Pinatel, Senior Vice President and Global General Manager at M·A·C. "You know it's going to be a party when two of the biggest beauty giants come together to play."
"M∙A∙C is among the top brands we see requested by our Canadian SEPHORA Clients, and we heard them loud and clear," said Jane Nugent, Vice President of Merchandising at SEPHORA Canada. "Our brands are like-minded in that artistry is at the forefront of all that we do, making this partnership a natural fit. We know that our beauty Community will be counting down until launch day."
"At M∙A∙C we have always celebrated individuality, offering each of our unique customers and artists an unparalleled range of shades and products," said Taposhi Gandhi, Brand Manager at M∙A∙C Cosmetics Canada. "Partnering with SEPHORA will allow us to engage with even more of Canada's diverse population."
M∙A∙C Cosmetics was founded in Toronto, Canada in 1984 and quickly rose to fame through word-of-mouth endorsement by industry professionals. The brand's founding credo continues to drive its operation globally; ALL AGES. ALL RACES. ALL GENDERS. Today, M∙A∙C products are loved worldwide and sold in over 100 countries. M∙A∙C's Canadian roots remain strong with many of the brand's best-selling products still manufactured in Toronto to this day, such as M∙A∙C Lipstick, M∙A∙C Lipglass and M∙A∙C Studio Fix Fluid Foundation. M∙A∙C has placed social responsibility at the heart and soul of its culture since its inception, with programs such as VIVA GLAM, which has raised over $480M worldwide for the fight against HIV/AIDS.
*Based on NPD Group Prestige Beauty Dept. 12-Month Unit Sales in Canada
ABOUT M∙A∙C COSMETICS
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada over 30 years ago, the brand's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 100 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest @MACcosmetics, become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location visit maccosmetics.com.
SOURCE MAC Cosmetics
For further information: MEDIA CONTACT: Kaylee Paré, Director, Global Communications, Canada, [email protected]