The reinforcement of its brand will support its new position as a central player within the digital monetization industry
MONTREAL, March 26, 2019 /CNW Telbec/ - While M32 begins its third year of operations, its successful development in Quebec and Ontario, combined with its long-term vision, led M32 to redefine its brand as well as its management structure to sustain a strong growth.
A New Identity to Better Position the Company in its New Mission M32 Connect reinforces its new position in the digital advertising industry as a point of balance between publishers and advertisers. The company's mission is to enable publishers to make better decisions for their digital assets while allowing advertisers to optimize their results.
A New Management Structure to Support Growth Moreover, thanks to its new management structure, the company will be able to better serve its customers and support its technological development as well as its growth.
This new structure will allow Claude Cajolet to focus on Technology Management and Monetization Architecture, while Mo Kahlain, one of the co-founders, will be responsible of Product Strategy and managing the company's Business Strategy. The two co-founders will share the Presidency to accelerate growth at the national and international levels.
At the same time, the company strengthens its ranks with a talented and complementary team: Stéphane Campana takes the role of Vice-President of Business Development, James Tweedie is appointed Vice-President of Technology and Data Management, Amy L'Amoreaux becomes Director of Publishers' Management, Franck Siracusa is the new Director of Sales and Media Buyers Relations, Catherine Descoteaux is appointed Director of Operations and Meryam Smires will act as Chief Financial Officer.
"This announcement is the first in a series and is the result of more than a year of work and preparation, which will finally allow us to communicate on M32's innovations and new positioning. The new branding and team of talents was a crucial stage in this development." said Mo Kahlain, co-founder and responsible for the company's Products and Strategy.
"I am very pleased with the progress we have accomplished so far. We look forward to reveal our other innovative projects and to be able to share them with digital publishers and media buyers." commented Claude Cajolet, co-founder and responsible for Technology and Monetization Architecture.
Following this announcement, please note that M32's website will only be available in two days to make way for another important news.
About M32 Connect M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets.