Three new limited edition flavours – Mexican Jalapeño Peanut, English Toffee Peanut, and Thai Coconut Peanut – available for Canadians to vote for their favourite
TORONTO, April 22, 2019 /CNW/ - Today, M&M'S® announced the future of flavour is once again in the hands of Canadian's, with the return of M&M'S® Flavour Vote featuring flavours from around the world. M&M'S® travelled the globe for inspiration on three new, limited-edition flavours: Mexican Jalapeño Peanut, English Toffee Peanut, and Thai Coconut Peanut. The new flavours are available today at select retailers and fans can cast a vote for their favourite once a day until June 24th, 2019.
Last year, marked the launch of M&M'S® Flavour Vote in Canada, resulting in an outpouring of excitement and votes. Following the popularity of the campaign, M&M'S® are delighted to once again bring the thrill of Flavour Vote back to Canadians with new, exotic flavours from around the world.
Each new M&M'S® flavour is inspired by a different country and coated in M&M'S® milk chocolate. The Mexican Jalapeño Peanut flavour is spicy with a flavourful kick, while English Toffee Peanut incorporates the delectable flavour of English toffee, transporting Canadians to England itself. Thai Coconut Peanut tempts with the savoury and sweet taste of coconut, inspired by the beaches of Thailand.
"Last year's Flavour Vote program, proved Canadians love trying new things, and are not afraid of a little friendly competition. We wanted to bring back the joy of M&M'S® Flavour Vote with three unexpected flavours," says Brittany Compton, Marketing Director at Mars Wrigley Confectionery. "This year, our flavours were inspired by global flavours, reflecting a growing trend of travel and bold, adventurous flavours. We're so excited to introduce these new flavours to Canadians and to see how they cast their votes."
Canadians are encouraged to try all three flavours and cast their vote online, either at FlavourVote.MMS.com or on social media by tagging #VoteMexicanJalapeño, #VoteEnglishToffee or #VoteThaiCoconut. Each tag counts as one vote. Fans who vote online will have the opportunity to enter the international Flavour Vote contest for a chance to win exciting prizes.
The flavour with the most votes will be announced in August 2019 and will become part of M&M'S® line up, available at stores nationwide for an 18-month period.
*Social reactions shared via Instagram and Twitter that feature at least one of the official voting hashtags will count as votes.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MARS®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXCEL®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, and COCOAVIA®. Mars Associates proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our more than 115,000 Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
SOURCE Mars Wrigley Confectionery