Luxury Retreats Appoints Sid Lee As Its Global Marketing Agency
19 Jun, 2013, 08:01 ET
New Partnership Will Support Luxury Retreats' Rapid Growth With Enhanced Online and Offline Programs for Both Customers and Employees
MONTREAL, June 19, 2013 /CNW/ - Luxury Retreats, the world's leading luxury villa rental company providing personalized villa vacations, today announced it has named award-winning Sid Lee as its global marketing agency. With this partnership, Sid Lee will lead all of Luxury Retreats' online and offline brand programs, magnifying the Luxury Retreats experience for its customers and employees as the company expands to more than 50 destinations this year.
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"As we enter our next stage of growth, we want to invigorate our leadership in the luxury rental market and take even greater strides to attract top talent for our growing needs," said Joe Poulin of Luxury Retreats. "Sid Lee is renowned for elevating brands in strategic and creative ways, and we look forward to this partnership."
The Montreal based, multidisciplinary marketing agency will be charged with developing a new communication platform that showcases Luxury Retreats' extraordinary services and benefits, both offline and online, across advertising, branded content and digital work. In addition, Sid Lee will work with Luxury Retreats to cultivate its talent recruitment and human resources programs.
"Luxury Retreats is at an exciting juncture, expanding its reach to an even greater audience and talent pool," said Bertrand Cesvet, Chairman of Sid Lee. "We specialize in working with industry innovators, and we are happy to be a strategic partner across all facets of the company."
Luxury Retreats is a privately held company, employing over 150 professionals, with its headquarters in Montreal, Canada, and offices in Barbados, St. Martin, and Buenos Aires.
About Luxury Retreats
Founded in 1999, Luxury Retreats creates personalized villa vacations, offering over 2,000+ villas in over 50+ destinations. Its global team of 150+ passionate travel enthusiasts & partners hand pick and personally inspect each luxury villa ensuring that its guests are offered the very best.
As a full service villa rental company, Luxury Retreats offers guests complimentary concierge services, worldwide guest support, as well as villa specialists who help travelers find their perfect villa - all without charging any membership fees. For more information, visit www.LuxuryRetreats.com
About Sid Lee
Sid Lee is a global creative team of 600 professionals crafting innovative consumer experiences to drive value for top-tier brands. We have grown into one of the most multidisciplinary firms in the world offering a unique holistic marketing approach. We are co-owned by Cirque du Soleil, making for a powerful partnership that fuels their ability to deliver memorable experiences driven by creativity. We work for clients in over 20 countries from our ateliers in Montreal, Amsterdam, Paris, Toronto, and New York. www.sidlee.com
SOURCE: Luxury Retreats
For further information:
Jazz Poulin, [email protected] , 514-393-8844 Ext 222
PRN Photo Desk, [email protected]
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