Canadian start-up shines a light on the global single-use plastic problem
VANCOUVER, April 20, 2018 /CNW/ - A recent study estimates the world has produced 8,300 million metric tons of plastic1, most of which is used once, then discarded ending up in landfills and oceans. Plastic is the number one source of pollution in our oceans2, which causes devastating destruction to marine life and shorelines around the world. A Canadian start-up is determined to change this global culture of unconscious waste, and switch people to a convenient, sustainable alternative: LUUMI.
Made of pure platinum silicone, LUUMI's colourful products include bags, bowls, lids and straws. Platinum silicone is made of silica like glass, not oil like plastic, making it a very stable and highly resilient replacement for plastics.
"Human dependence on plastic and its impact on the planet has compelled me to start this movement to unplastic the world," explains LUUMI founder Andrew Stromotich. "I believe small actions have big collective impacts, so if a single LUMMI bag can replace 240 plastic bags a year in one child's lunch, imagine the impact of us all shifting off single use plastics?"
LUUMI has partnered with SeaLegacy, a passionate global non-profit founded by National Geographic Society explorers Paul Nicklen and Cristina Mittermeier and a community of photographers, filmmakers and storytellers invested in the health and sustainability of the world's oceans. 10% of the sales of SeaLegacy cobranded LUUMI products will be go to SeaLegacy's expeditions and programming.
"I have witnessed firsthand the global plastic problem and the devastating consequences it has on the oceans' ecosystem and wildlife," says Nicklen. "The world needs to reduce its plastic dependency and LUUMI is a practical solution to help fight this problem."
LUUMI's Let's Unplastic the World™ campaign will launch on Kickstarter, Earth Day, April 22, 2018, with a bonus 25 per cent discount on rewards during the first 48 hours.
Following the Kickstarter campaign, LUUMI products will be available at MEC stores across Canada and online at: https://luumilife.com/.
LUUMI believes in living responsibly and taking care of the planet. It shines a light on a disposable society and helps change habits, from unconscious wastefulness to conscious reuse. To learn how to Unplastic the World, visit: https://luumilife.com/
For further information: and product samples, contact: Andrew Stromotich, Luumi Founder, CEO, 604.790.0419, [email protected]