Lune Rouge Innovation and XPND Capital Announce Investments in Media Boutique Inc. - Media Boutique Inc. Offers Canadian Media a New and Innovative Solution to Meet the Challenges of Declining Advertising Revenues

MONTREAL, Nov. 24, 2016 /CNW Telbec/ - Lune Rouge Innovation and XPND Capital are proud to announce investments in Media Boutique Inc., a new company that markets an innovative technological solution for the monetization of barter exchange contracts, diversifying revenue sources for companies working in the media sector. The Media Boutique platform has been developed over the last 4 years by Communications Voir, to counter the decline in advertising revenues observed with the rise of American online advertising giants. The investments announced today will enable Media Boutique to accelerate its development and to provide its platform to other media, allowing them in turn to benefit from this solution which restores the connection between merchants, consumers and the local media.

The Purpose of Media Boutique
"Media Boutique is an innovative solution against the American Internet giants who take up an increasingly important part of the advertising budgets of local and national advertisers", said Michel Fortin, co-president of Media Boutique. "The development of the Media Boutique platform has enabled us to diversify Communications Voir's revenues, allowing us to carry on our mission while weathering the storm that's been hitting the media sector over the last several years. We are pleased to benefit from the financial support and expertise of Lune Rouge Innovation and XPND Capital in order to maximize the development and reach of Media Boutique", adds Hugues Mailhot, co-president of Media Boutique.

Investing to Ensure Sustainability of Local Media
"The business model developed by Media Boutique is a truly innovative one and we are pleased to collaborate in accelerating its business development plan aimed at benefiting a large number of companies in the media sector, both in Quebec and elsewhere", said François Plamondon, President and CEO of Lune Rouge Innovation. "We initially invested in Communications Voir because we firmly believe in the importance of a diversity of voices in the media world. Media Boutique was the key element that helped curb the drop in advertising revenues for Voir, and we are convinced that other media will also be able to take advantage of this platform to ensure the sustainability of their activities", said Alexandre Taillefer, Senior Partner of XPND Capital.

Other Media Partners to Come
The Media Boutique team will announce several new media partners in the coming weeks.


Media Boutique Inc. is a company whose mission is to maximize the value of media's advertising inventory with an innovative ecosystem of exchange contracts monetization.

Lune Rouge Innovation Inc., a subsidiary of Lune Rouge, has chosen to contribute to innovation, creativity and the entrepreneurial spirit. Lune Rouge, an investment company of Guy Laliberté (founder of Cirque du Soleil), develops projects and invests in the technology, entertainment and real estate sectors, as well as in initiatives that have a positive social and environmental impact.

XPND Capital is a private equity firm focused on growth investments in exceptional Quebec-based companies. Its mission is to help build the next generation of large successful companies in Quebec, by bringing strategic capital and expertise and collaborating with entrepreneurs in their growth phase.


SOURCE Média Boutique inc.

For further information: Media Relations: Média Boutique Inc. Hugues Mailhot, Co-President,, 514-848-0805, ext. 233; XPND Capital, Eric Albert, VP,, 514-238-8735; VROY Communications, Frédérique Cyr-Labrie,, 514-982-9100

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